To grow a business, branding and marketing must be understood. How you market your product in today’s fast-paced world is just as important as how it delivers quality content. Sometimes, it is even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. From just a niche hobby that “geeks,” “nerds,” and “techies” dabble in, it has become something that the current generation cannot live without.
This is why any business owner looking to sell their products would be wise to put their names out there. This is a simple decision that everyone makes when they start a business.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Check this YouTube video out for a more visual review. It’s from the channel Business Growth and should give you a good coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Kartra Wow
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Aside from that, certain companies have used the service for their online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
Kartra is a one-stop platform. You have all the tools you need. The platform has everything you need, including email templates, calendars, help desks, and lead generation. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra is also cloud-based. This helps businesses create, launch, and manage their platforms wherever and whenever they are. They don’t need to upload any additional elements to Kartra.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Benefits of Using Kartra
- Kartra is an all-in-one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- Kartra offers a wide range of templates that look professional for those who aren’t familiar with designing pages. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements to make your presentation engaging. Your videos can have a call-to-action, social shares and even a logo watermark. Closed captions can be added to your videos for greater accessibility.
- Kartra comes with built-in quizzes and surveys. This feature can be a fun way to gather data and get feedback from the audience.
- Kartra has its own split testing feature. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strength is its Behavioral Adaptive marketing (BAM), which allows you to show the right pages according to your target audience. This is a pretty flexible tool that allows you to hide or show content.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should give users the ability and tools needed to run a good eCommerce or online business.
Kartras features include email marketing, lead generation, call to actions, making a call for action and even creating a lead-generating checkout webpage.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature gives users important services needed when doing business online. First, it allows users to sell an unlimited number of products, whether digital or physical. Kartra will allow you to sell them at multiple price points.
With their drag-and drop builder, users can create eye-catching checkout pages. It can even add to your customer’s shopping experience.
Kartra Pages and Page Builder
Although drag-and-drop builders seem to be a necessity for page builders, Kartra still manages to impress.
First of all, it has hundreds of wonderful designs available for use. It allows users to create their own websites. Users can compose their designs that can tell would-be customers what their company is all about.
You don’t have to be a professional in page design if you’re not familiar. You will find a variety of eye-catching templates on the platform that have been professionally designed. All you have to do is choose from one of the templates and adjust the settings.
Kartra lets you use your domain. You can connect this to your website for one-click publishing.
In this business, leads are of the utmost importance. Aside from selling, generating leads is what people should do. In fact, one could argue that lead generation is far more important than making sales. After all, the business is marketing. You can have more customers if you generate more leads.
As such, it is important to track your leads. Kartra has the tools to help you do this. Kartra Wow
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. Kartra users will have a lot of information and a better understanding of how their campaigns are performing.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels & Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra funnels and campaigns make the process easier for its users.
Kartra has created an ecosystem that links all elements together to create an effective and high-quality campaign. This is actually one of Kartra’s most important attributes. For some, this is why they avail of the service in the first place.
Kartra mail is pretty advanced. It uses a behavior-based system to study customer behavior. Kartra Wow
The platform then sends follow-up emails to customers. It checks on customers and bases their replies on how they are, making them feel valued. Thus it helps build a good business-to-customer relationship.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Worried that these emails will look boring? You don’t have to be worried about boring emails. Users can spice them up. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra offers a video hosting service. Video marketing is one of most effective ways to attract your audience and deliver information in a short time.
Kartra lets users set preferences for these videos. You can adjust the volume and appearance of these videos, as well as whether they should be left on autoplay. Kartra Wow
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
One of the hallmarks of a great business is great customer service. This is a sign that your business isn’t just about making money. This shows you care about your customers and the overall business.
In fact, one of the main driving forces of customer retention is customer service.
While you can care for your customer through chat, email, or phone, nothing beats a specialized tool that caters to customer issues.
Kartra has just what everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes it easier for customers to track their queries and make them manageable. As a result, you can have helpful and timely customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can also create an FAQ section and save multiple replies to the same issues. Customers who prefer to solve the problem themselves can access a guide right from your business.
Another tool to help with lead generation is the form. Kartra allows you to create eye-catching templates for forms. This might be a silly thing to do, but in the end, it helps fill up forms, a little enjoyable or interesting in the customer’s shoes.
All opt-in forms can be generated using the tools that Kartra provides.
Kartra also offers the option to autofill forms for people who find filling them out tedious (which many people agree with). This is especially useful for those who have filled out forms before.
Their form builder is also pretty flexible. It gives designers the ability to add additional fields to the form in a hassle-free way. Kartra Wow
A system will classify the forms depending on the information they submitted forms give. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s answer to this problem is its management system.
It allows all affiliates to sell products through one website. It eliminates the need to visit different pages or link to check how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This helps you track which one has already been paid and how much you should pay certain affiliates.
This tool can also be used to create milestones and commissions for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. You can even see all of the client information in your billing profiles.
This page is protected by a master login, which keeps all data safe from prying eyes.
Kartra also has its marketplace.
However, it is not a marketplace that sells products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also do the opposite and “sell yourself” by offering your services on the same platform.
This marketplace is divided into two sections: the “Experts for Hire” section, and the “Campaign Marketplace” section.
This is the section for experts to hire. Kartra-approved users will be able to access other users to help them run their websites or pages.
They are not approved randomly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Users can also sell their campaigns on the Kartra marketplace. Users can buy and sell thousands of products here, from advertising and marketing campaigns to sales and customer experience campaigns. Checking this marketplace might help users find something they don’t know they need.
API and Integration
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
This does not mean that Kartra’s tools are inadequate. There will be times when users would rather do things the way they used to. Sometimes, users find it a pain to migrate the entirety of their business from one platform to another.
Kartra offers integrations and API to cater for these users. Different services and custom businesses are available in this industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Kartra Wow
It boasts many advanced features. Kartra is expected to have a higher pricing point than other businesses.
Kartra has 4 pricing plans. The majority of them are in the 3 digits except for the starter plan which is valued at $99. It does however offer a free 14-day trial worth $1.
Here are the Kartra pricing plans and what they offer.
|$99 per month (annual billing saves $240)||$199 per Month (Annual billing saves $600||$299 per Month (Annual billing saves $840||$499 per month
Annual billing is $499 less
Kartra offers promos from now until the end. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Con
- It is easy to use, intuitive interface, and simple to learn even for beginners
- These powerful features allow users to grow their business and page.
- Premade resources available to speed up processes
- All-in-one solution that removes the need for other programs and softwares
- Provides native video hosting that is headache-free
- Some areas lack customization options
- High price and no trial.
- Loading times at the backend can be relatively slow.
So why not get Karta? Overall, Verdict
Karta is a joy to use. It features features that are both user- and creator-friendly.
The platform makes running a business very fun and relaxed. It’s the best platform for managing my future eCommerce websites. It’s very easy to use. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
The platform will be missed by me, especially as I have to close my business. But rest assured, when my new one is up and running, I’d be back to using this platform, and I’m sure setting that up is much easier this time.
Kartra’s Frequently Asked Questions Kartra Wow
Who Should Use Kartra?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is quite reliable.
The service has had an uptime of 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. It is also maintained by highly skilled sysadmins to make sure that the service doesn’t suffer from many problems.
Do I need my domain to Use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
However, having your own domain can make running your business easier. Kartra is more focused on selling your products. It’s not a complete website builder. Unless, of course, you want a website whose URL includes Kartra in its name.
Do I need beefy hardware to run Kartra?
Kartra can be used with any device, as long as it is connected to an internet connection and runs the most recent version of any major browser (e.g. Chrome, Firefox and Opera).
Kartra is software hosted in the cloud. The company hosts the whole software, and users do not need to download anything.