Branding and marketing are two concepts one must master to grow their business. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes, it is even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
Any business owner who wants to sell their products should put their name out there. This is a simple decision that everyone makes when they start a business.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. It’s from the channel Business Growth and should give you a good coverage of Kartra. For more information, please refer to the article below.
What’s Kartra? Kartra Wish List
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Aside from that, certain companies have used the service for their online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
The best thing about Kartra is that it is an all-in-one platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra can also be used as a cloud-based service. This allows businesses to launch and manage their platforms from anywhere and anytime. This means that as long as they upload their needed element to Kartra, they will not need the original field more or less.
The platform is a well-known name in DIY online marketing.
Kartra has many benefits
- Kartra is an all in one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This page builder is ideal for creating landing pages, checkout pages, or any other pages that you need to market your product.
- Kartra offers a wide range of templates that look professional for those who aren’t familiar with designing pages. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements that make your presentation more engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. For added accessibility, you can add closed captions to them.
- Kartra has a built-in surveys and quizzes feature. This can be an engaging way of gathering data and collecting audience feedback.
- Kartra has its own split testing feature. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strength is its Behavioral Adaptive marketing (BAM), which allows you to show the right pages according to your target audience. This is a pretty flexible tool that allows you to hide or show content.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts function is vital if you wish to sell products online.
This feature gives users important services needed when doing business online. It allows users to sell unlimited quantities of digital and physical products. You can sell them at different price points with Kartra.
This feature allows users to build eye-popping checkout pages with their drag-and-drop builder. It can even add to your customer’s shopping experience.
Kartra Pages and PageBuilder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
It has hundreds of beautiful designs. This allows users to design their websites in any way they want. Users can compose their designs that can tell would-be customers what their company is all about.
If you are someone who is not familiar with page design, there will be no need to fret. The platform provides some eye-popping templates that are professionally made. You only have to choose one of these templates, tweak the settings, and you are done.
Kartra lets you use your domain. You can connect this to your website for one-click publishing.
Leads are essential in this industry. People should generate leads, not just sell. In fact, one could argue that lead generation is far more important than making sales. Marketing is the backbone of a business. The more leads you make, the more potential customers you have.
It is therefore important to keep track of your leads. Kartra has the tools to help you do this. Kartra Wish List
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. Kartra users will have a lot of information and a better understanding of how their campaigns are performing.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels and Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra campaigns and funnels make it easier for users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. This is actually one of Kartra’s most important attributes. For some, this is why they avail of the service in the first place.
Kartra mail is pretty advanced. It offers a behavior-based system that studies customer behavior. Kartra Wish List
From there, the platform sends marketing emails to customers as a follow-up. It monitors customers and bases customer replies on their individual characteristics, making them feel valued. It helps to build a strong business-to-customer partnership.
Split test intelligence is used to generate subject lines and track conversions.
Are you worried that boring emails might appear? You don’t have to be worried about boring emails. Users can spice them up. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
They can even include testimonials and video thumbnails simply by dragging and dropping them into the email.
Kartra has a video hosting service. Video marketing is one of most effective ways to attract your audience and deliver information in a short time.
Kartra lets users set preferences for these videos. You can adjust the volume and appearance of these videos, as well as whether they should be left on autoplay. Kartra Wish List
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
One of the hallmarks of a great business is great customer service. This shows that your business is not all about money. This shows you care about your customers and the overall business.
Customer service is one of the key drivers of customer retention.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra offers everything that everyone needs. The robust ticketing system organizes and manages tickets according the department. This makes customer queries easier to track and manage. As a result, you can have helpful and timely customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can also create an FAQ section and save multiple replies to the same issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Another tool to help with lead generation is the form. In the case of Kartra, you can design eye-catching designed templates for forms. This might be a silly thing to do, but in the end, it helps fill up forms, a little enjoyable or interesting in the customer’s shoes.
Kartra offers tools to generate all opt-in forms.
Kartra also offers the option to autofill forms for people who find filling them out tedious (which many people agree with). This is especially useful for those who have filled out forms before.
Their form builder is also pretty flexible. It gives designers the ability to add additional fields to the form in a hassle-free way. Kartra Wish List
A system will classify the forms depending on the information they submitted forms give. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. But managing them can be difficult. Kartra’s answer to this problem is its management system.
It works by keeping all the affiliates selling products through their website in one place. It eliminates the need to visit different pages or link to check how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This helps you track which one has already been paid and how much you should pay certain affiliates.
This tool can also be used to create milestones and commissions for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. It even shows all the important information about clients in their billing profiles.
This page is protected by a master login, which keeps all data safe from prying eyes.
Kartra also has its marketplace.
It isn’t a marketplace for selling products. It’s more like a job board where people can search for experts in their fields and hire them to manage their websites. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
They are not approved randomly. Rather, they are approved by the Kartra Admin to ensure their trustworthiness and expertise.
Users can also sell their campaigns on the Kartra marketplace. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. Checking this marketplace might help users find something they don’t know they need.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
This does not mean that Kartra’s tools are inadequate. There will be times when users would rather do things the way they used to. Sometimes, users find it a pain to migrate the entirety of their business from one platform to another.
To cater to these users, Kartra allows integrations and API. for different services and customized businesses in the industry. This increases the network of users and allows Kartra to give its customers a more seamless run of their businesses. Kartra Wish List
It boasts many advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra has 4 pricing plans. Most of them are in the 3 digits, except for the starter plan, valued at $99. It does however offer a free 14-day trial worth $1.
Here are the Kartra pricing plans and what they offer.
|$99 per Month (Annual billing saves $240
|$199 per month (annual billing saves $600)
|$299 per month (annual billing saves $840)
|$499 per month
(annual billing saves $499)
Kartra offers promos from now until the end. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Cons
- Easy to use with intuitive user interface and very easy to pick up even for beginners
- These powerful features allow users to grow their business and page.
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Native video hosting that is hassle-free
- Some areas do not offer customization options
- Pretty high price point and trial is not even free
- The loading times at the backend may be quite slow.
So Why Get Karta? Overall, Verdict
Karta has been a pleasure to use. It has features that were designed with users and creators in mind.
It makes managing a business easy and fun. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. I love their Helpdesk features as they make answering customer queries and problems less stress-inducing and hassle-free (except for major problems here and there).
I will miss using the platform, especially since I need to close my business a bit. But rest assured, when my new one is up and running, I’d be back to using this platform, and I’m sure setting that up is much easier this time.
Kartra’s Frequently Asked Questions Kartra Wish List
Kartra: Who should use it?
Kartra is a tool that anyone can use to start an online business.
From course creators, coaches, consultants, small online services and businesses, and even marketing agencies will find Kartra very useful.
Is Kartra Reliable?
Kartra is pretty reliable.
Service uptime has been 99.9%. Kartra uses 10 of the most prestigious data centers in the world to host user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
When creating a sales funnel, or using Kartra’s many features, users don’t necessarily have to use their domain name.
That said, having your domain makes running your business a bit better. Kartra is more focused on selling your products. It is not a full website builder. Except, of course, if you need a website with Kartra’s URL.
Are there any requirements for Kartra to be run on heavy hardware?
Kartra can be used with any device, as long as it is connected to an internet connection and runs the most recent version of any major browser (e.g. Chrome, Firefox and Opera).
Kartra is software hosted in the cloud. The entire software is hosted by the company, so users don’t need to download it.