Branding and marketing are two concepts one must master to grow their business. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes it’s even more important.
Things have changed since internet advertising was discovered by marketers. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
This is why any business owner looking to sell their products would be wise to put their names out there. This is a simple decision that everyone makes when they start a business.
However, DIY marketing can be quite difficult, especially if the person involved does not have the right tools.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? WordPress Vs Kartra
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Aside from that, certain companies have used the service for their online training courses.
Kartra, a marketing automation tool created by Genesis digital, is designed to help your business succeed.
Kartra is a one-stop platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra is also cloud-based. This allows businesses to launch and manage their platforms from anywhere and anytime. This means that as long as they upload their needed element to Kartra, they will not need the original field more or less.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Kartra has many benefits
- Kartra is an all-in-one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra has a powerful drag-and-drop page builder with many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements that make your presentation more engaging. Your videos can have a call-to-action, social shares and even a logo watermark. For added accessibility, you can add closed captions to them.
- Kartra has a built-in surveys and quizzes feature. This feature can be a fun way to gather data and get feedback from the audience.
- Kartra has its own split testing feature. You can split test pages, emails, and other elements with up to 4 variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. This is a pretty flexible tool that allows you to hide or show content.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature provides important services for online business. First, it allows users to sell an unlimited number of products, whether digital or physical. You can sell them at different price points with Kartra.
With their drag-and drop builder, users can create eye-catching checkout pages. It can even add to your customer’s shopping experience.
Kartra Pages and PageBuilder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
First of all, it has hundreds of wonderful designs available for use. This allows users to design their websites in any way they want. The user can create designs that tell potential customers about their company.
If you are someone who is not familiar with page design, there will be no need to fret. The platform provides some eye-popping templates that are professionally made. You only have to choose one of these templates, tweak the settings, and you are done.
Kartra lets you use your domain. This can be hooked up with your online website, making one-click publishing super easy.
In this business, leads are of the utmost importance. Aside from selling, generating leads is what people should do. In fact, one could argue that lead generation is far more important than making sales. Marketing is the backbone of a business. You can have more customers if you generate more leads.
It is therefore important to keep track of your leads. Kartra has the tools to help you do this. WordPress Vs Kartra
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. Kartra users will have a lot of information and a better understanding of how their campaigns are performing.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels and Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra campaigns and funnels make it easier for users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. This is actually one of Kartra’s most important attributes. This is the reason why some people use the service.
Kartra mail is quite advanced. It uses a behavior-based system to study customer behavior. WordPress Vs Kartra
The platform then sends follow-up emails to customers. It monitors customers and bases customer replies on their individual characteristics, making them feel valued. Thus it helps build a good business-to-customer relationship.
Split test intelligence is used to generate subject lines and track conversions.
Worried that these emails will look boring? You don’t have to be worried about boring emails. Users can spice them up. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra has a video hosting service. Video marketing is one of most effective ways to attract your audience and deliver information in a short time.
Kartra lets users set preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. WordPress Vs Kartra
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This shows that your business is not all about money. This shows you care about your customers and the overall business.
Customer service is one of the key drivers of customer retention.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra offers everything that everyone needs. The robust ticketing system organizes and manages tickets according the department. This makes customer queries easier to track and manage. This allows you to provide prompt and helpful customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can even create a FAQ section or save repeated replies to common issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Forms are another tool that helps in lead generation. Kartra allows you to create eye-catching templates for forms. This might be a silly thing to do, but in the end, it helps fill up forms, a little enjoyable or interesting in the customer’s shoes.
Kartra offers tools to generate all opt-in forms.
Kartra also offers the option to autofill forms for people who find filling them out tedious (which many people agree with). This is especially useful for those who have filled out forms before.
The form builder can be used in many ways. Designers can add fields to their forms in an easy way. WordPress Vs Kartra
A system will classify the forms depending on the information they submitted forms give. These forms are legally protected and GDPR compliant.
Affiliates help a lot in marketing. But managing them can be difficult. Kartra’s management system is the solution to this problem.
It allows all affiliates to sell products through one website. It eliminates the need to visit different pages or link to check how your affiliates are doing.
The tool allows users to see what products they sell, how much they have earned through affiliates, as well as how many people are finding or reserving your products through your associates.
You can even check the payment status of your affiliates through this management system. This helps you track which one has already been paid and how much you should pay certain affiliates.
This tool can also be used to create milestones and commissions for affiliate payments.
The Kartra Agency feature helps users manage clients and their accounts through the system itself. It even shows all the important information about clients in their billing profiles.
This page is protected by a master login, which keeps all data safe from prying eyes.
Kartra also has its own marketplace.
However, it is not a marketplace that sells products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Kartra-approved users will be able to access other users to help them run their websites or pages.
These people are not just approved willy-nilly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. This marketplace may help users to find the product they are looking for.
Integrations and API
Kartra is well-known for its features and being a one stop shop, but that does not mean customers will want to use every tool Kartra offers.
However, this does not mean Kartra’s tools lack quality. There will be times when users would rather do things the way they used to. Sometimes, users find it a pain to migrate the entirety of their business from one platform to another.
To cater to these users, Kartra allows integrations and API. for different services and customized businesses in the industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. WordPress Vs Kartra
With its multitudes of advanced features. Kartra is expected to have a higher pricing point than other businesses.
Kartra has 4 pricing plans. The majority of them are in the 3 digits except for the starter plan which is valued at $99. That said, it does offer a 14-day trial for $1.
Below are the pricing plans for Kartra and what they offer.
|$99 per month (annual billing saves $240)
|$199 per Month (Annual billing saves $600
|$299 per Month (Annual billing saves $840
|$499 per month
Annual billing is $499 less
Kartra offers promos from now until the end. If you are looking for Kartra at a cheaper price, be sure to check out these sales and promos.
Kartra Pros and Con
- It is easy to use, intuitive interface, and simple to learn even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Provides lots of premade resources that help make processes faster
- All-in-one software that eliminates the need to use other programs and softwares
- Provides native video hosting that is headache-free
- Some areas lack customization options
- High price and no trial.
- Loading times at the backend can be relatively slow.
So why not get Karta? Overall, Verdict
Karta is a joy to use. It features features that are both user- and creator-friendly.
The platform makes running a business very fun and relaxed. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
I will miss using the platform, especially since I need to close my business a bit. But rest assured, when my new one is up and running, I’d be back to using this platform, and I’m sure setting that up is much easier this time.
Kartra’s Frequently Asked Questions WordPress Vs Kartra
Kartra: Who should use it?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is quite reliable.
The service has had an uptime of 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
However, having your own domain can make running your business easier. Kartra is more focused on selling your products. It is not a full website builder. Except, of course, if you need a website with Kartra’s URL.
Are there any requirements for Kartra to be run on heavy hardware?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software hosted in the cloud. The entire software is hosted by the company, so users don’t need to download it.