Branding and marketing are two concepts one must master to grow their business. How you market your product in today’s fast-paced world is just as important as how it delivers quality content. Sometimes it’s even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
This is why any business owner looking to sell their products would be wise to put their names out there. This is a simple decision that everyone makes when they start a business.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Check this YouTube video out for a more visual review. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Sales Tax For Kartra
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Several companies also use the service to deliver online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
The best thing about Kartra is that it is an all-in-one platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra is also cloud-based. This allows businesses to launch and manage their platforms from anywhere and anytime. They don’t need to upload any additional elements to Kartra.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Benefits of Using Kartra
- Kartra is an all-in-one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements that make your presentation more engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. Closed captions can be added to your videos for greater accessibility.
- Kartra comes with built-in quizzes and surveys. This can be an engaging way of gathering data and collecting audience feedback.
- Kartra has its own split testing feature. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. This is a pretty flexible tool that allows you to hide or show content.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature gives users important services needed when doing business online. First, it allows users to sell an unlimited number of products, whether digital or physical. You can sell them at different price points with Kartra.
With their drag-and drop builder, users can create eye-catching checkout pages. This feature can also enhance your customer’s shopping experience.
Kartra Pages and PageBuilder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
It has hundreds of beautiful designs. This allows users to design their websites in any way they want. Users can compose their designs that can tell would-be customers what their company is all about.
You don’t have to be a professional in page design if you’re not familiar. You will find a variety of eye-catching templates on the platform that have been professionally designed. You only have to choose one of these templates, tweak the settings, and you are done.
Kartra lets you use your domain. This can be hooked up with your online website, making one-click publishing super easy.
In this business, leads are of the utmost importance. People should generate leads, not just sell. In fact, one could argue that lead generation is far more important than making sales. Marketing is the backbone of a business. The more leads you make, the more potential customers you have.
It is therefore important to keep track of your leads. Kartra has the tools to help you do this. Sales Tax For Kartra
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. Kartra users will have a lot of information and a better understanding of how their campaigns are performing.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels and Campaigns
To generate more leads, sales funnels and campaigns can be very helpful. Kartra campaigns and funnels make it easier for users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. In fact, this is one of the most important features of Kartra. This is the reason why some people use the service.
Kartra mail is pretty advanced. It uses a behavior-based system to study customer behavior. Sales Tax For Kartra
The platform then sends follow-up emails to customers. It checks on customers and bases their replies on how they are, making them feel valued. Thus it helps build a good business-to-customer relationship.
Split test intelligence is used to generate subject lines and track conversions.
Are you worried that boring emails might appear? No need, as users can spice them up themselves. Kartra offers a range of sections, content blocks, and countdown timers to make them more appealing, engaging, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra has a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra allows users to decide on preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. Sales Tax For Kartra
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
One of the hallmarks of a great business is great customer service. This is a sign that your business isn’t just about making money. It shows that you care for your customers and your overall business.
Customer service is one of the key drivers of customer retention.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra has just what everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes it easier for customers to track their queries and make them manageable. As a result, you can have helpful and timely customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can also create an FAQ section and save multiple replies to the same issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Another tool to help with lead generation is the form. Kartra allows you to create eye-catching templates for forms. Although it may seem silly, this helps customers fill out forms.
Kartra offers tools to generate all opt-in forms.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
Their form builder is also pretty flexible. It gives designers the ability to add additional fields to the form in a hassle-free way. Sales Tax For Kartra
A system will classify the forms depending on the information they submitted forms give. These forms are legally protected and GDPR compliant.
Affiliates help a lot in marketing. But managing them can be difficult. Kartra’s answer to this problem is its management system.
It allows all affiliates to sell products through one website. It eliminates the need to visit different pages or link to check how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
You can even check the payment status of your affiliates through this management system. This helps you track which one has already been paid and how much you should pay certain affiliates.
The tool also helps you create commissions and milestones for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. You can even see all of the client information in your billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its marketplace.
It isn’t a marketplace for selling products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into two sections: the “Experts for Hire” section, and the “Campaign Marketplace” section.
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
They are not approved randomly. Rather, they are approved by the Kartra Admin to ensure their trustworthiness and expertise.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. Users can buy and sell thousands of products here, from advertising and marketing campaigns to sales and customer experience campaigns. Checking this marketplace might help users find something they don’t know they need.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
This does not mean that Kartra’s tools are inadequate. There will be times when users would rather do things the way they used to. Users sometimes find it difficult to move their entire business to another platform.
Kartra offers integrations and API to cater for these users. for different services and customized businesses in the industry. This increases the network of users and allows Kartra to give its customers a more seamless run of their businesses. Sales Tax For Kartra
With its multitudes of advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra has 4 pricing plans. The majority of them are in the 3 digits except for the starter plan which is valued at $99. That said, it does offer a 14-day trial for $1.
Here are the Kartra pricing plans and what they offer.
|$99 per month (annual billing saves $240)||$199 per month (annual billing saves $600)||$299 per month (annual billing saves $840)||$499 per month
(annual billing saves $499)
That said, Kartra does offer promos from time to time. If you are looking for Kartra at a cheaper price, be sure to check out these sales and promos.
Kartra Pros and Con
- Easy to use with intuitive user interface and very easy to pick up even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Provides lots of premade resources that help make processes faster
- All-in-one solution that removes the need for other programs and softwares
- Provides native video hosting that is headache-free
- Some areas do not offer customization options
- Pretty high price point and trial is not even free
- Loading times at the backend can be relatively slow.
So Why Get Karta? Overall, Verdict
Karta has been a pleasure to use. It has features that were designed with users and creators in mind.
It makes managing a business easy and fun. It’s the best platform for managing my future eCommerce websites. It is just very convenient. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
I will miss using the platform, especially since I need to close my business a bit. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions Sales Tax For Kartra
Kartra: Who should use it?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is quite reliable.
Service uptime has been 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
When creating a sales funnel, or using Kartra’s many features, users don’t necessarily have to use their domain name.
However, having your own domain can make running your business easier. Kartra is more focused on selling your products. It’s not a complete website builder. Except, of course, if you need a website with Kartra’s URL.
Do I need beefy hardware to run Kartra?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software hosted in the cloud. The company hosts the whole software, and users do not need to download anything.