To grow a business, branding and marketing must be understood. How you market your product in today’s fast-paced world is just as important as how it delivers quality content. Sometimes it’s even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
Any business owner who wants to sell their products should put their name out there. It is such a no-brainer decision that it’s like one of the first things people do when just starting out.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. It’s from the channel Business Growth and should give you a good coverage of Kartra. For more information, please refer to the article below.
What’s Kartra? Review Of Kartra Crm
Kartra is a powerful all-in-one solution for marketing, selling, and delivering courses or products. Aside from that, certain companies have used the service for their online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
The best thing about Kartra is that it is an all-in-one platform. It has all the tools built in. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra can also be used as a cloud-based service. This allows businesses to launch and manage their platforms from anywhere and anytime. They don’t need to upload any additional elements to Kartra.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Benefits of Using Kartra
- Kartra is an all in one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra has a powerful drag-and-drop page builder with many features. This page builder is ideal for creating landing pages, checkout pages, or any other pages that you need to market your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This reduces time spent designing pages and allows you to focus on your business side, if desired.
- Kartra supports interactive elements to make your presentation engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. Closed captions can be added to your videos for greater accessibility.
- Kartra has a built-in surveys and quizzes feature. This can be an engaging way of gathering data and collecting audience feedback.
- Split testing is a feature of Kartra. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts function is vital if you wish to sell products online.
This feature provides important services for online business. It allows users to sell unlimited quantities of digital and physical products. Kartra will allow you to sell them at multiple price points.
This feature allows users to build eye-popping checkout pages with their drag-and-drop builder. This feature can also enhance your customer’s shopping experience.
Kartra Pages and Page Builder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
It has hundreds of beautiful designs. This allows users to design their websites in any way they want. The user can create designs that tell potential customers about their company.
If you are someone who is not familiar with page design, there will be no need to fret. The platform provides some eye-popping templates that are professionally made. All you have to do is choose from one of the templates and adjust the settings.
As for the domain, Kartra allows you to use your own. This can be hooked up with your online website, making one-click publishing super easy.
In this business, leads are of the utmost importance. People should generate leads, not just sell. One could argue that lead generation can be more important than sales. Marketing is the backbone of a business. The more leads you make, the more potential customers you have.
As such, it is important to track your leads. Luckily, Kartra just has the tool to do that. Review Of Kartra Crm
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
If you want to know how customers are doing and how they are interacting with the website, you only need to look at these features.
Kartra Funnels and Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra funnels and campaigns make the process easier for its users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. In fact, this is one of the most important features of Kartra. This is the reason why some people use the service.
Kartra mail is pretty advanced. It uses a behavior-based system to study customer behavior. Review Of Kartra Crm
From there, the platform sends marketing emails to customers as a follow-up. It monitors customers and bases customer replies on their individual characteristics, making them feel valued. Thus it helps build a good business-to-customer relationship.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Are you worried that boring emails might appear? You don’t have to be worried about boring emails. Users can spice them up. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
They can even include testimonials and video thumbnails simply by dragging and dropping them into the email.
Kartra has a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra lets users set preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. Review Of Kartra Crm
A watermark feature can be used to protect your intellectual property from being stolen or pirated.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This is a sign that your business isn’t just about making money. This shows you care about your customers and the overall business.
Customer service is one of the key drivers of customer retention.
While you can care for your customer through chat, email, or phone, nothing beats a specialized tool that caters to customer issues.
Kartra has just what everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes customer queries easier to track and manage. As a result, you can have helpful and timely customer service.
You can even add agents to your chat to help you solve problems that only one representative cannot.
You can also create an FAQ section and save multiple replies to the same issues. Customers who prefer to solve the problem themselves can access a guide right from your business.
Another tool to help with lead generation is the form. Kartra allows you to create eye-catching templates for forms. This might be a silly thing to do, but in the end, it helps fill up forms, a little enjoyable or interesting in the customer’s shoes.
Kartra offers tools to generate all opt-in forms.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
Their form builder is also pretty flexible. Designers can add fields to their forms in an easy way. Review Of Kartra Crm
The system will classify forms based on the information that they have provided. These forms are legally protected and GDPR compliant.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s answer to this problem is its management system.
It works by keeping all the affiliates selling products through their website in one place. With it, there is no need to look at different pages and links just to see how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This allows you to track which affiliates have been paid, and what amount you should pay them.
The tool also helps you create commissions and milestones for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. It even shows all the important information about clients in their billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its own marketplace.
It isn’t a marketplace for selling products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into two sections: the “Experts for Hire” section, and the “Campaign Marketplace” section.
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
These people are not just approved willy-nilly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. Checking this marketplace might help users find something they don’t know they need.
API and Integration
Kartra is well-known for its features and being a one stop shop, but that does not mean customers will want to use every tool Kartra offers.
This does not mean that Kartra’s tools are inadequate. There will be times when users would rather do things the way they used to. Users sometimes find it difficult to move their entire business to another platform.
To cater to these users, Kartra allows integrations and API. for different services and customized businesses in the industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Review Of Kartra Crm
It boasts many advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra offers 4 pricing options. The majority of them are in the 3 digits except for the starter plan which is valued at $99. It does however offer a free 14-day trial worth $1.
Below are the pricing plans for Kartra and what they offer.
|$99 per Month (Annual billing saves $240
|$199 per month (annual billing saves $600)
|$299 per Month (Annual billing saves $840
|$499 per month
Annual billing is $499 less
Kartra offers promos from now until the end. If you are looking for Kartra at a cheaper price, be sure to check out these sales and promos.
Kartra Pros and Cons
- It is easy to use, intuitive interface, and simple to learn even for beginners
- These powerful features allow users to grow their business and page.
- Provides lots of premade resources that help make processes faster
- All-in-one solution that removes the need for other programs and softwares
- Native video hosting that is hassle-free
- Some areas lack customization options
- Pretty high price point and trial is not even free
- Loading times at the backend can be relatively slow.
So why not get Karta? Overall, Verdict
Karta is a joy to use. It features features that are both user- and creator-friendly.
The platform makes running a business very fun and relaxed. It’s the best platform for managing my future eCommerce websites. It’s very easy to use. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
I will miss using the platform, especially since I need to close my business a bit. But rest assured, when my new one is up and running, I’d be back to using this platform, and I’m sure setting that up is much easier this time.
Kartra’s Frequently Asked Questions Review Of Kartra Crm
Who Should Use Kartra?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is quite reliable.
Service uptime has been 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. It is also maintained by highly skilled sysadmins to make sure that the service doesn’t suffer from many problems.
Do I need my domain to Use Kartra?
When creating a sales funnel, or using Kartra’s many features, users don’t necessarily have to use their domain name.
That said, having your domain makes running your business a bit better. Kartra is more focused on selling your products. It’s not a complete website builder. Unless, of course, you want a website whose URL includes Kartra in its name.
Do I need beefy hardware to run Kartra?
Kartra can be used with any device, as long as it is connected to an internet connection and runs the most recent version of any major browser (e.g. Chrome, Firefox and Opera).
Kartra is software that is hosted in the cloud. The entire software is hosted by the company, so users don’t need to download it.