When it comes to building an online presence, there are numerous platforms available, each with its own unique set of features and capabilities. Kartra and Squarespace are two such platforms that have gained popularity among entrepreneurs and small business owners. While both platforms offer a range of tools to help you create an online presence, there are some key differences between them.
In this comparison, we’ll explore the similarities and differences between Kartra and Squarespace, and help you understand which platform might be the best fit for your business. Whether you’re just starting out or looking to make a switch, we’ll provide an overview of each platform’s strengths and weaknesses to help you make an informed decision.
For those of you who prefer a more visual experience, here is a video review from J. R. Fisher on his YouTube channel J. R. Fisher Training. To get a comprehensive overview of Kartra, you may still want to check out our article below, which compares it to some competitors.
Kartra: The All-in-One Platform that Makes Your Online Business Easy Kartra Vs Squarespace
Kartra Overview
Kartra is one of the bigger names when we talk about all-in-one marketing softwares. It is a powerful tool that does the job well.
It’s a fully integrated platform that allows internet entrepreneurs, both current and potential, to launch, market and create their businesses from a single platform.
Kartra has everything that is needed to run an online business. These include basic landing pages builders, email marketing tools and cart checkout features. Webinars are also included. These are all integrated into one environment that makes everything work seamlessly.
In comparison, the number of tools sounds intimidating to newbies. However, nothing can be further from the truth. Kartra was created for newbies in the online business world. The interface is easy to get into and pick up.
This platform is not for beginners and veterans. In fact, their work would even be better and faster by using Kartra with its advanced features.
Kartra is also a cloud-based software. This makes it readily available anywhere at any time. You can also use a backup device to access your accounts and continue your business work if you lose your gadget.
Kartra Features
Kartra offers plenty of features to run an online business. It is an all-in one platform that allows users to manage their online businesses.
Kartra has features that are crucial to running a business. Some features are focused more on marketing and promotion. There are bonus features, which aim to make running an online business easy.
These features include:
- Checkouts – This feature allows users to sell products or services online through Kartra’s secure checkout forms. Kartra checkout supports both credit card and Paypal payments.
- Pages and Pagebuilders – Kartra provides a wonderful drag-and-drop page builder that is easy even for beginners. It also has hundreds of professionally designed templates that users can use for free to finish tasks easily.
- Leads – Leads can be one of the most valuable resources for an online business. Without leads, you won’t be able to sell anything. Kartra’s Leads feature allows you to generate leads, prospects, and even a customer database and organize them properly for easier management.
- Funnels and Campaigns – Funnels and campaigns are the main way online businesses build and generate leads. This feature is available in Kartra. It allows users to create multi-page funnels to convert visitors into leads or future clients.
- Mail – Kartra’s mail feature allows users to build email and SMS marketing campaigns to keep in touch with the user’s customer base. They can choose from live or automated emails.
- Kartra’s Membership feature allows customers to create private memberships. This allows users to create a membership portal easily and serves as a way to deliver content to these membership portals
- Surveys and Quizzes – Identify the best way to provide quality products you can sell and services you can give to your customers by giving quizzes. You can use lead segmentation and analytics to know and anticipate your customers’ needs.
- Video – Video marketers will surely be happy as Kartra has its video player. You can even include pop ads mid-way through your video with this video player. You can also inject lead capture forms and multi-video playlists.
- Help Desks – Kartra’s help desk features allows users to assist their customers. It provides a ticketing and lives chat system so that customer issues can be dealt with in a more organized manner. It is also integrated with the Checkout feature to easier provide more billing support.
- Calendar – Use Kartra’s calendar function to register and organize your time. This feature is ideal for people who host seminars or classes. You can do all this from within one integrated dashboard.
- Kartras forms allows you to create beautiful lead capture forms. You can even create custom fields and tag them with powerful tools. Automation rules can be used to automate the organization and delivery of your responses.
- Affiliates – Affiliates are one of the ways you can easily market your products. However, this will involve a good number of people. This means there will be people to manage. Kartra’s affiliates program will make all this management stuff easier with its ability to provide flexible commissions, payment milestones, and overall organization abilities.
- Agency – Kartra’s Agency feature allows customers who service multiple online businesses. The feature allows one user to organize and manage multiple businesses from just one centralized console.
- Marketplace – Kartra’s marketplace is a unique space on the internet where you can sell your marketing funnels and campaigns to different users, as well as present your services and expertise that other Kartra users may hire you. It is safeguarded by a meticulous vetting system where Kartra admins, judges, and verifies expertise.
- Integration and API – Kartra offers integration and API customization for users who need more than what Kartra has to offer. That said, this feature needs a little bit of Technical know-how in order to get its true potential.
> > Click Here to Try a Product Demo of Kartra < <
Kartra Benefits
- Kartra is an all-in-one platform that allows you to only use one service.
- Kartra features a drag and drop builder that makes creating pages easy for beginners and non-beginners. Both can create landing pages and check-out pages as they wish.
- There are numerous templates for their page builders, further simplifying the page-building process
- Kartra’s quizzes and surveys are a great way to collect feedback and gather data. This allows business owners to engage customers and answer their questions. Kartra Vs Squarespace
- Kartra also has a split testing feature that allows users to hone in on which aspects of their design and email are the best and most effective.
- Kartra also has a Behavioral Adaptive Marketing Feature. This function automates audience behavioral study and thus creates replies and functions that will be a perfect match for certain audience members.
Kartra Price Point
It is expected that Kartra can have a higher price point. This is because Kartra offers automation.
Kartra includes 4 pricing plans. The majority of these pricing plans, except the Starter plan which costs $99.9, are in the 3-digit range. However, they do offer a 14-day trial period that costs $1.
| Starter | Silver | Gold | Platinum |
| $99 per Month (Annual billing saves $240 | $199 per month (annual billing saves $600) | $299 per Month (Annual billing saves $840 | $499 per month
Annual billing is $499 less |
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Kartra does offer promos and discounts from time to time. Watch out for these discounts if you want to avail yourself of Kartra’s service for a cheaper price.
> > Click Here to Try a Product Demo of Kartra < <
Kartra Pros and Con
Pros
- Provides native video hosting with Kartra’s Video feature. It even includes customizable features for added personality
- It is an all-in-one program that eliminates the need to use other softwares and programs.
- This allows you to integrate third party features. This is especially useful if you want to use other services that aren’t in Kartra’s scope.
- Kartra provides a powerful page-building feature that helps users develop the business in a way that best describes and represents their brand.
- It is easy to use and intuitive enough for even beginners.
Cons
- Some areas and features lack customization options.
- Loading times at the backend can be relatively slow.
- This service comes at a much higher price.
Who Should Use Kartra?
Kartra’s life-changing features are available to anyone who runs an online business. Among these include:
- Content Creators
- Creators of courses
- Coaches
- Consultants
- Consent Membership Sites
- Training membership sites
- Digital Product Sellers
- Small online service businesses
- Marketing Agencies.
Kartra versus Kajabi
Kajabi and Kartra are familiar to those who have ever tried running an online business. They are both all-in-one platforms that allow users to handle various aspects of their enterprise through a single dashboard. Kartra Vs Squarespace
Both allow users to create sales and landing pages, email marketing campaigns and automations, online courses and membership sites, lead management campaigns, funnels/campaigns, etc.
They do have some differences. Kartra is more focused on marketing, while Kajabi is more concerned with overall content and course creation.
You should first know what your business needs and how you can help it before you decide which platform you will use. These services are quite expensive.
> > Click Here to Try a Product Demo of Kartra < <
Kajabi Overview
Kajabi is an all in one learning management system. It is a platform whose main purpose is build courses, products, host them, as well as to market and sell them. It is basically a way for subscribers to delver their content like a class or course.
It is one of the few LMSs that offers an automation function. It is ideal for people who have experience in eCommerce and online business. To get the most out of Kajabi’s offerings, people will need technical knowledge.
Despite this, the platform isn’t for beginners. In fact, its main page builder is super simple to use with its drag and drop editor. The app’s onboarding process is very simple. The platform’s simple UI makes it easy for beginners to get up to speed.
In terms of accessibility, Kajabi has its own mobile app which is not very common in most LMS. Kajabi’s mobile app makes it easy for users to access the information whenever they like in any way they choose. Kartra Vs Squarespace
Kajabi Features
- Interface – Kajabi’s main interface is a dashboard with minimal clutter and a clean design. It has a modern aesthetic design. It was designed with accessibility in mind so that you can access all the main features of the platform within three to five clicks.
- Website Builder – Kajabi’s drag-and-drop website builder is very robust and flexible in terms of course creation. For added organization, you can even categorize the type of pages or website you are building.
The builder allows you to add multiple types of content to your page. You can upload audios, videos, text, assessments and images as well as other types of files.
- Email – Kajabi offers an email editor that lets you create emails with rich designs and eye-catching visuals. This allows recipients to reconsider dumping your email in the spam or junk folder.
Kajabi’s email tool can be used to market, engage with customers or students, and send them updates and reports.
- Analytics – Kajabi offers great analytics reports that show many different things. None of these stats are irrelevant. In fact, Kajabi’s analytics include product progress offers sold, forecasting, and affiliate tracking. It also tells you how your students are doing. These are all important stats that will help you manage your business.
- Integrations – Kajabi permits integrations with many third-party applications. These can range from the usual email and payment providers to other functions that make the user experience easy and smooth sailing.
- Marketing – Kajabi offers all the needed tools to market your products and services and make them attractive to buyers. They have coupons, upsells, and order bumps. Kartra Vs Squarespace
Their email features also tie into their marketing. You can use the email feature to send broadcasts. You can combine the email feature with automation to make it even easier.
- Feedback Portal – As a bid to be more in touch with their customers. Kajabi introduced this feature. This is where customers can submit, vote and track feature requests. It also shows what is being planned and what has been built.
Kajabi Benefits
- While it is a course creation platform, Kajabi has also focused on marketing. This allows you to have your content on one platform with the necessary tools to sell the said content.
- Kajabi is a great place to sell digital products like webinars, communities and memberships, podcasts and digital downloads.
- Kajabi’s assessments feature allows you to track how your customers are doing in a course. This feature can also be used to create surveys and quizzes specific to your product.
- Kajabi’s mobile app is very accessible, especially for Android and iOS users.
- Kajabi is a powerful website builder that includes templates and themes.
- Kajabi’s automation feature can automate many functions such as assessment completion, course, and membership post-completion, among other things. These actions can be further filtered by the advanced automation function. Kartra Vs Squarespace
- Kajabi also offers funnel support. In this case, they are called pipelines.
Kajabi Price Point
Automation is a unique and convenient function offered by Kajabi. Their automation is a powerful tool; thus, using it alone can lead to a lot of work being done.
It is therefore not surprising that Kajabi’s prices are a little higher.
Kajabi offers three types of plans: Basic, Growth and Pro. The most popular and middle-of-the-road plan is the Growth plan.
| BASIC | GROWTH | PRO |
| $199 per month | $159 per month | $319 per month |
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Kajabi Pros and Cons
Pros
- Easy to use drag and drop site builder
- Create simple courses
- Marketing tools that work
- Editor for visual pipelines and sales funnels
- Large library of Customizable site templates
- Flexible affiliate marketing options
- Built-in payment processing
- Capabilities of a Membership Site
- Large Catalog of Integrations
- Hero Rewards Program
- Are there learning resources?
- Transparent pricing Kartra Vs Squarespace
- Podcast and webinar features
Cons
- The regular option is more expensive
- Student engagement tools are lacking
- There are no certificates of completion for courses
- Only limited built-in payment functionality
Kajabi is better than Kartra.
Kajabi and Kartra might appear and feel similar at first glance. Such a sentiment is partially true. There are some features and functionalities that both platforms share. However, most of these similarities are superficial.
Kartra was made with marketers and agencies. The tools it comes with most focus on those that are used to run a business.
Meanwhile, Kajabi is more for course creators, coaches, trainers, and overall content creators. It does have excellent marketing features, but these features will be lacking when it is compared to Kartra’s.
Overall, use Kartra if:
- What you need is an all-in-one marketing platform to sell your digital and physical products
- What you need is to make engaging videos with features like a call to action, video controls, social shares and the like
- You want to access Behavioural Adaptive Marketing, drag and drop automation builder, scroll heat maps, checkout pages, etc.
Use Kajabi if:
- Marketing tools are not enough.
- You want a premium user experience that is intuitive and easy to use.
- You want to focus on podcasts
- You want a platform that includes a blogging feature
- You want to create a community for your brand and content Kartra Vs Squarespace
> > Click Here to Try a Product Demo of Kartra < <
Kartra versus ClickFunnels
Kartra and ClickFunnels are two well known online business solutions. Both are very popular and it would not surprise if they were used interchangeably.
One interesting note is that ClickFunnels has been serving the public for several years before Kartra came into the picture. This doesn’t mean that ClickFunnels has become obsolete, or that Kartra is better because it is the more recent of the two platforms.
ClickFunnels and Kartra have strengths and weaknesses. Both can perform functions that the other cannot.
Price is another issue. While both may cost a lot, it is up to you, the users, to select which of these two platforms would be right for your job. Will it be ClickFunnels, which has excellent checkout options and affiliate programs, or will it be Kartra and its better content creation tools than ClickFunnels. Kartra Vs Squarespace
ClickFunnels Overview
ClickFunnels has been a top-selling sales funnel software. ClickFunnels, as the name suggests, is a service that makes it easier to create sales funnels.
Sales funnels allow online business owners scale their businesses and attract targeted leads. They can also be used to convert them into paying customers. Yep, and that is ClickFunnel’s strongest point, which is making the process of making sales funnels streamlined.
Since its inception, users have made a lot of effective sales funnels through the service, and as such, it is no surprise that plenty of users believe in the effectiveness of ClickFunnels.
ClickFunnels has been a popular choice for many business owners, especially because it makes lead generation much easier. It goes without saying that ClickFunnels, despite being on the more expensive side, is pretty popular.
ClickFunnels Features
- Etison Editor – The Etison Editor is what ClickFunnels calls its page builder. It is a drag-and-drop system, which makes it easy to build web pages. Through the Etison editor, you can build stuff like a sales page or a landing page.
You have a lot of customization options. Templates are included to speed up the process of creating pages. The Etison editor’s task-based approach will surprise those who are used the “add from left” system.
- ClickFunnels Funnel Creator – This is where ClickFunnels shines. Otherwise, they would be unworthy of their name, and they could be accused of false advertising.
ClickFunne’s Funnel Creator is outstanding. There is no denying it. It helps users create a sales funnel more logically. The builder will guide users on how to create a sales funnel so that each element is covered.
The various templates, both free and paid, will come in handy if you’re short on time. You do not need to worry if they are up to par, as some industry professionals created these funnels. These funnels are easy to create.
- Follow-up Funnels- Previously known as ClickFunnels Actionetics. These follow-up funnels can be powerful marketing tools. It works like email marketing, and allows users to send unlimited emails, including broadcasts, follow ups, and newsletters. What’s more, this feature integrates smoothly with other email tools.
- Shopping Cart – ClickFunnel’s version of a check out feature. It does all that the other checkout features do. It is unique because it integrates with many third-party payment providers.
Some payment options can integrate with ClickFunnel Shopping Cart with Easy Pay, Apple Pay, and ClickBank. You can also get one-time deals, upsells and downsells as well as bumps.
- ClickFunnels Backpack – If Shopping Cart is ClickFunnel’s version of a checkout feature, Backpack is its version of an affiliate management feature. It does exactly what every other Affiliate management tool does.
It allows you to create commission plans, manage affiliates and audit affiliates. You can even make mass payments.
The most unique feature is the sticky cookie that ups the incentives you can give your affiliates. This allows them to make future earnings if they have the sticky cookie. Although it’s not much, it is a great thing.
- FunnelFlix- FunnelFlix, one of the best features in ClickFunnels. It is the streaming service equivalent for marketing that serves as a tutorial and resource course for a few subjects.
A few things you can learn from this feature include:
- Copywriting
- Sales
- Self Development
- Funnel Hacking
- Business Strategy
- Offers development
- Success stories.
It can serve as a good resource for any marketing questions you have. If you need to look up something, you only need to search for it, and you can watch a video about how to solve the problem and avoid it in the future.
ClickFunnels Benefits
- The service creates a fantastic landing page.
- Provides many tools for growth in the business
- It runs largely on a drag and drop interface
- Allows you to create opt-in pages and lead magnets
- Integrates easily with third parties
- Has a membership site capabilities
- Multiple sales funnel campaigns can be created
- Has the ability to create webinars.
ClickFunnels Price Point
Given the long-running effectiveness of ClickFunnels, it is no surprise that its price point can be higher than the more expensive ones. Besides, it is a complete marketing tool that lets you market automatically.
Also, if you want to try ClickFunnels for a spin, you can avail of their 14-day free trial. It might not be the complete experience, but it is a taste of what’s to come.
ClickFunnels has three types of paid plans. There is the Basic, Pro, and Funnel Hacker.
| Basic | Pro | Funnel Hacker |
| $127 per month billed annually | $157 per month billed annually | $208 per month billed annually |
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ClickFunnels Pros and Cons
Pros
- Excels in Funnel building, both in form in function
- Has excellent funnel templates
- Funnelflix is world-class in training marketing concepts
- There are tons of integrations available for payment processing
- Best affiliate program in the business
Cons
- A buggy mess can result from any feature that has nothing to do with funnels.
- Requires extra subscriptions to fully get its true potential
- Many features require third-party plugins
- Does not have the best customer support
- Sometimes feels like an MLM
- It’s quite expensive to begin with
Why use ClickFunnels instead of Kartra
Choosing between ClickFunnels and Kartra is a pretty clear cut choice. It is all about what your business needs. If you want something that focuses more on marketing, then go with ClickFunnels. Kartra is a better choice if you are looking for a platform that can help you build a business.
Overall, get ClickFunnels if you:
- Have an existing business that has its own email list and ecosystem?
- Want to have more sophisticated sales funnels
- You want to be more focused on lead generation and conversion
- Looking for world-class marketing training
Meanwhile, pick Kartra if you:
- You need to start your business from scratch
- Looking to grow your business
- You want to start a physical business online?
- Have a business that needs an agency model or a service provider
Kartra versus Groovefunnels
GrooveFunnels and Kartra share a common goal as sales funnel builders and tools. Both aim to create an all-in-one solution to let their customers build an entire online business. They could be all you need to manage an entire company if they are used correctly.
Due to this, Kartra and Groovefunnels will inevitably have similar features and functions. We can clearly see the differences in these marketing platforms when we look at their functionality and prices.
There is also a difference in age. Kartra has been here a lot longer than GrooveFunnels. While this might seem like a trivial difference at first, it could break a customer’s choice.
At the end of the day, it would be up to the user’s preference on which platform they would want to pick
GrooveFunnels Overview Kartra Vs Squarespace
GrooveFunnels is a suite of marketing tools for selling online products. This service provides all the tools you need to manage your business.
GrooveFunnels lets users create sales funnels and landing page, manage their sales in the online store, set up their online storefront and even start affiliate programs.
GrooveFunnels, a relatively new service, may still have some features that are in beta or simply not available. This could scare away potential users. Besides, they might be hesitant to invest in unfamiliar products when there are more well-established alternatives on the market.
GrooveFunnels has a unique advantage that isn’t present in other new products: its developing team is comprised of a who-s who from the Software as a Service industry.
First, there is Mike Filsaime, a software developer, and successful marketer. He is also the co-founder of other well-known softwares like Kartra, WebinarJam, EverWebinar, PayDotCom, and much more. Kartra Vs Squarespace
Next is John Cornetta, who has specialized in and experienced many things in the eCommerce industry over the years.
Then there is Matt Serralta, who has eCommerce and supply chain management expertise. He was the COO at PrestaShop. One of the most powerful open-source e-commerce platforms on the internet.
Matt Naus is a software developer who was also one of the founders of Groove Digital. He has experience in launching software products for over a decade
> > Click Here to Try a Product Demo of Kartra < <
GrooveFunnels Features
- GroovePages is GrooveFunnel’s website-building and sales-funnel software. It allows users to build complete websites and sales funnels either from scratch or using pre-made templates.
- GrooveCheckout – GrooveCheckout is GrooveFunnel’s version of a checkout platform. It is basically a shopping cart software which combines sales and affiliate marketing.
When this tool is used at its full potential, anybody can create a fully functioning online store where users can sell both digital and physical products. It even provides analytics of the concerning aspects of your business.
- GrooveAffiliate – Affiliate programs are important in any marketing tools and services. GooveFunnel’s Affiliate program is similar to other Affiliate programs. It allows affiliate marketers sign up and promote products.
This affiliate feature helps to keep track of affiliates, and manage all aspects that are relevant to the affiliate sphere. Kartra Vs Squarespace
- GrooveMail – Groovemail, an autoresponder and CRM automation tool, helps you to deal with customers and send marketing emails. This allows you to schedule automated emails, broadcast services, or promotions.
Lastly, it can send automated broadcast emails, follow-up emails, and more.
- GrooveKart – GrooveKart is GrooveFunnels multi-functional digital marketing tool. It has many features, from product creation to creating whole stores for your products. GrooveKart, one of GrooveFunnel’s features, is not included in the free GrooveFunnel plan.
- Groove Webinars allows you to host and develop evergreen webinars. These webinars can be automated, live, streamed on third-party websites (i.e., youtube or social media sites), or meetings.
- GrooveBlog is a content editor that can be used on blogs. They are GrooveFunnels’ version of a blogging function. In it, users can write, edit, and publish blog posts about your brand, store, and products. It helps in SEO optimization a lot.
- GrooveMember – This is the GrooveFunnels version for managing membership sites. You can create upgraded and free accounts, and host virtual summits or online courses. You can grant dripped access for some of your content. It is a content management system that you can use to manage your membership sites.
- GrooveVideo – GrooveFunnels believes videos are a huge boon for marketing. The platform offers video hosting. In it, you can control and customize your video (and player) to make sure it conforms to your brand and website.
- GrooveProof – GrooveProof is a feature unique to GrooveFunnels. It is a tool that is fully integrated with GrooveCheckout. It displays verified purchases to site visitors, triggering the strong impact of social proof.
- GrooveDigital Academy – Since GrooveFunnels is a pretty new platform, it stands to reason that some potential platform users would be used in other platforms. These people might bring their own way of life to the platform. They may not be compatible.
GrooveDigital Academy is a solution to this problem. Basically, it is a huge tutorial resource for the GrooveFunnel ecosystem to help new users figure out their way around the platform. You can find courses about GroovePages and Groovemail as well as other features.
- Other Services – GrooveFunnel offers additional services that can only be purchased with a premium subscription. Some of these include GroovePay (online merchant processing), GrooveAds (their own ad management service), GrooveSolos (trusted solo ad bundles), and much much more.
GrooveFunnels Benefits
- Groovefunnels, a feature-rich platform that integrates well with all its features, is all-in-one.
- GrooveFunnels doesn’t require any coding knowledge.
- It offers API and SDK to developers, so they can create extensions and plug-ins that integrate with the platform.
- GrooveAcademy offers a variety of resources to assist you in getting to know GrooveFunnels.
- This website was developed by a solid team with a great reputation in the eCommerce industry.
- Users can start for free with the platform’s free plan.
GrooveFunnels Price Point
GrooveFunnels pricing can be surprising as they offer a free option. You don’t need a credit card to get started on the platform. You only need to sign up on the site. From there you can start using GrooveFunnel’s various features. At a more limited capacity. Kartra Vs Squarespace
GrooveFunnels offers pricing options for both the Starter and Pro plans, in addition to their free option. It is recommended that you start with the Starter plan. This plan offers a great balance between price and feature availability. The Pro plan is recommended if you are serious about developing your business using the platform.
| Free Plan | Starter Plan | Pro Plan |
| No cost | $99 per month | $299 per month |
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GrooveFunnels Cons and Pros
Pros
- All-in-one platform that has all your marketing needs
- There is a free option to start with
- Sells unlimited digital products
- Proven professional-grade templates that helps layout your pages
- Hosting is free
- Has its own built-in CRM
- Includes mobile App
Cons
- Lacking on Integration capabilities when using the Free PLan
- Collaboration is not possible in a team Kartra Vs Squarespace
- You can also find outdated videos on this platform
- Free plan lacks some crucial features.
GrooveFunnels is better than Kartra
GrooveFunnels and Kartra are alike in more than one way. Both companies aim to help customers run their online businesses at the best possible level. The main differences can be summarized into two elements: tenure and price.
Kartra might have been in business longer and may be more well-known, but GrooveFunnels costs less and offers a free plan for you to start your own business.
It is better to determine what your business needs are and which platform can best address them. Only then should you choose which platform to go for.
Overall, choose GrooveFunnels if
- You are an affiliate or digital marketer online
- You want to offer more flexible webinars
- You want to have access to the most up-to-date and scalable technology
- You want a true all-in-one platform
- You’re just starting an online business and don’t have the capital to invest.
Kartra is the better option if:
- A trusted brand is what you want
- You want a tool open to more integrations on third-party tools and apps. Kartra Vs Squarespace
- A complete campaign that integrates seamlessly would be preferable.