Branding and marketing are two concepts one must master to grow their business. How you market your product in today’s fast-paced world is just as important as how it delivers quality content. Sometimes it’s even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
Any business owner who wants to sell their products should put their name out there. It is such a no-brainer decision that it’s like one of the first things people do when just starting out.
However, DIY marketing can be quite difficult, especially if the person involved does not have the right tools.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Kartra Versus Allclients
Kartra is a powerful all-in-one solution for marketing, selling, and delivering courses or products. Aside from that, certain companies have used the service for their online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
Kartra is a one-stop platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra is also cloud-based. This allows businesses to launch and manage their platforms from anywhere and anytime. They don’t need to upload any additional elements to Kartra.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Kartra has many benefits
- Kartra is an all in one marketing platform. That means you can use Kartra to sell your physical and digital products. Besides that, you can use the platform to sell memberships and services.
- Kartra has a powerful drag-and-drop page builder with many features. This page builder is ideal for creating landing pages, checkout pages, or any other pages that you need to market your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This reduces time spent designing pages and allows you to focus on your business side, if desired.
- Kartra supports interactive elements to make your presentation engaging. Your videos can have a call-to-action, social shares and even a logo watermark. Closed captions can be added to your videos for greater accessibility.
- Kartra comes with built-in quizzes and surveys. This feature can be a fun way to gather data and get feedback from the audience.
- Kartra has its own split testing feature. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Kartras features include email marketing, lead generation, call to actions, making a call for action and even creating a lead-generating checkout webpage.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature gives users important services needed when doing business online. First, it allows users to sell an unlimited number of products, whether digital or physical. You can sell them at different price points with Kartra.
With their drag-and drop builder, users can create eye-catching checkout pages. It can even add to your customer’s shopping experience.
Kartra Pages and PageBuilder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
It has hundreds of beautiful designs. It allows users to create their own websites. The user can create designs that tell potential customers about their company.
If you are someone who is not familiar with page design, there will be no need to fret. The platform provides some eye-popping templates that are professionally made. All you have to do is choose from one of the templates and adjust the settings.
As for the domain, Kartra allows you to use your own. You can connect this to your website for one-click publishing.
In this business, leads are of the utmost importance. Aside from selling, generating leads is what people should do. One could argue that lead generation can be more important than sales. Marketing is the backbone of a business. The more leads you make, the more potential customers you have.
It is therefore important to keep track of your leads. Luckily, Kartra just has the tool to do that. Kartra Versus Allclients
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels & Campaigns
To generate more leads, sales funnels and campaigns can be very helpful. Kartra funnels and campaigns make the process easier for its users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. This is actually one of Kartra’s most important attributes. This is the reason why some people use the service.
Kartra mail is quite advanced. It offers a behavior-based system that studies customer behavior. Kartra Versus Allclients
From there, the platform sends marketing emails to customers as a follow-up. It checks on customers and bases their replies on how they are, making them feel valued. Thus it helps build a good business-to-customer relationship.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Worried that these emails will look boring? No need, as users can spice them up themselves. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra offers a video hosting service. Video marketing is one of most effective ways to attract your audience and deliver information in a short time.
Kartra allows users to decide on preferences for these videos. You can adjust the volume and appearance of these videos, as well as whether they should be left on autoplay. Kartra Versus Allclients
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This is a sign that your business isn’t just about making money. It shows that you care for your customers and your overall business.
In fact, one of the main driving forces of customer retention is customer service.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra offers everything that everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes it easier for customers to track their queries and make them manageable. As a result, you can have helpful and timely customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can even create a FAQ section or save repeated replies to common issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Another tool to help with lead generation is the form. Kartra allows you to create eye-catching templates for forms. Although it may seem silly, this helps customers fill out forms.
All opt-in forms can be generated using the tools that Kartra provides.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
Their form builder is also pretty flexible. It gives designers the ability to add additional fields to the form in a hassle-free way. Kartra Versus Allclients
The system will classify forms based on the information that they have provided. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s answer to this problem is its management system.
It allows all affiliates to sell products through one website. With it, there is no need to look at different pages and links just to see how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This helps you track which one has already been paid and how much you should pay certain affiliates.
This tool can also be used to create milestones and commissions for affiliate payments.
The Kartra Agency feature helps users manage clients and their accounts through the system itself. It even shows all the important information about clients in their billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its marketplace.
It isn’t a marketplace for selling products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into two sections: the “Experts for Hire” section, and the “Campaign Marketplace” section.
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
They are not approved randomly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Users can also sell their campaigns on the Kartra marketplace. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. This marketplace may help users to find the product they are looking for.
API and Integration
Kartra is well-known for its features and being a one stop shop, but that does not mean customers will want to use every tool Kartra offers.
However, this does not mean Kartra’s tools lack quality. Rather, there will be times when users prefer how they did things before. Sometimes, users find it a pain to migrate the entirety of their business from one platform to another.
Kartra offers integrations and API to cater for these users. for different services and customized businesses in the industry. This increases the network of users and allows Kartra to give its customers a more seamless run of their businesses. Kartra Versus Allclients
It boasts many advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra has 4 pricing plans. Most of them are in the 3 digits, except for the starter plan, valued at $99. It does however offer a free 14-day trial worth $1.
Here are the Kartra pricing plans and what they offer.
|$99 per Month (Annual billing saves $240||$199 per Month (Annual billing saves $600||$299 per Month (Annual billing saves $840||$499 per month
Annual billing is $499 less
Kartra offers promos from now until the end. If you are looking for Kartra at a cheaper price, be sure to check out these sales and promos.
Kartra Pros and Cons
- It is easy to use, intuitive interface, and simple to learn even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Native video hosting that is hassle-free
- Some areas do not offer customization options
- High price and no trial.
- The loading times at the backend may be quite slow.
So why not get Karta? Overall, Verdict
Karta is a joy to use. It has features that were designed with users and creators in mind.
It makes managing a business easy and fun. It’s the best platform for managing my future eCommerce websites. It’s very easy to use. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
The platform will be missed by me, especially as I have to close my business. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions Kartra Versus Allclients
Kartra: Who should use it?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is pretty reliable.
Service uptime has been 99.9%. Kartra uses 10 of the most prestigious data centers in the world to host user accounts. It is also maintained by highly skilled sysadmins to make sure that the service doesn’t suffer from many problems.
Do I need my domain to Use Kartra?
When creating a sales funnel, or using Kartra’s many features, users don’t necessarily have to use their domain name.
That said, having your domain makes running your business a bit better. Kartra is more focused on selling your products. It is not a full website builder. Unless, of course, you want a website whose URL includes Kartra in its name.
Are there any requirements for Kartra to be run on heavy hardware?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software hosted in the cloud. The company hosts the whole software, and users do not need to download anything.