Branding and marketing are two concepts one must master to grow their business. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes, it is even more important.
Things have changed since internet advertising was discovered by marketers. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
This is why any business owner looking to sell their products would be wise to put their names out there. This is a simple decision that everyone makes when they start a business.
However, DIY marketing can be quite difficult, especially if the person involved does not have the right tools.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. It’s from the channel Business Growth and should give you a good coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Kartra Sales Copy
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Several companies also use the service to deliver online training courses.
Kartra, a marketing automation tool created by Genesis digital, is designed to help your business succeed.
Kartra is a one-stop platform. You have all the tools you need. The platform has everything you need, including email templates, calendars, help desks, and lead generation. This eliminates the need for unnecessary integrations when you run an online course or a business online.
Kartra can also be used as a cloud-based service. This helps businesses create, launch, and manage their platforms wherever and whenever they are. They don’t need to upload any additional elements to Kartra.
The platform is a well-known name in DIY online marketing.
Benefits of Using Kartra
- Kartra is an all-in-one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This page builder is ideal for creating landing pages, checkout pages, or any other pages that you need to market your product.
- Kartra offers a wide range of templates that look professional for those who aren’t familiar with designing pages. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements that make your presentation more engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. For added accessibility, you can add closed captions to them.
- Kartra comes with built-in quizzes and surveys. This can be an engaging way of gathering data and collecting audience feedback.
- Split testing is a feature of Kartra. You can split test pages, emails, and other elements with up to 4 variations.
- Kartra’s strength is its Behavioral Adaptive marketing (BAM), which allows you to show the right pages according to your target audience. You can hide or show content with this flexible tool.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature provides important services for online business. It allows users to sell unlimited quantities of digital and physical products. Kartra will allow you to sell them at multiple price points.
With their drag-and drop builder, users can create eye-catching checkout pages. It can even add to your customer’s shopping experience.
Kartra Pages and Page Builder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
It has hundreds of beautiful designs. This allows users to design their websites in any way they want. Users can compose their designs that can tell would-be customers what their company is all about.
You don’t have to be a professional in page design if you’re not familiar. You will find a variety of eye-catching templates on the platform that have been professionally designed. You only have to choose one of these templates, tweak the settings, and you are done.
As for the domain, Kartra allows you to use your own. You can connect this to your website for one-click publishing.
Leads are essential in this industry. People should generate leads, not just sell. One could argue that lead generation can be more important than sales. After all, the business is marketing. The more leads you make, the more potential customers you have.
It is therefore important to keep track of your leads. Luckily, Kartra just has the tool to do that. Kartra Sales Copy
It allows users to view their leads and categorize customers in a store as repeated, tagged, paid customers and repeated. Kartra users will have a lot of information and a better understanding of how their campaigns are performing.
If you want to know how customers are doing and how they are interacting with the website, you only need to look at these features.
Kartra Funnels and Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra funnels and campaigns make the process easier for its users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. This is actually one of Kartra’s most important attributes. This is the reason why some people use the service.
Kartra mail is quite advanced. It offers a behavior-based system that studies customer behavior. Kartra Sales Copy
The platform then sends follow-up emails to customers. It checks on customers and bases their replies on how they are, making them feel valued. Thus it helps build a good business-to-customer relationship.
Split test intelligence is used to generate subject lines and track conversions.
Are you worried that boring emails might appear? No need, as users can spice them up themselves. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra offers a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra allows users to decide on preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. Kartra Sales Copy
A watermark feature can be used to protect your intellectual property from being stolen or pirated.
As for sharing and posting these videos, users can embed them straight on webpages or plug them in through a pop-up window that appears after a few seconds.
Kartra Help Desks
One of the hallmarks of a great business is great customer service. This is a sign that your business isn’t just about making money. It shows that you care for your customers and your overall business.
Customer service is one of the key drivers of customer retention.
While you can care for your customer through chat, email, or phone, nothing beats a specialized tool that caters to customer issues.
Kartra has just what everyone needs. The robust ticketing system organizes and manages tickets according the department. This makes it easier for customers to track their queries and make them manageable. This allows you to provide prompt and helpful customer service.
You can even add agents to your chat to help you solve problems that only one representative cannot.
You can also create an FAQ section and save multiple replies to the same issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Forms are another tool that helps in lead generation. In the case of Kartra, you can design eye-catching designed templates for forms. This might be a silly thing to do, but in the end, it helps fill up forms, a little enjoyable or interesting in the customer’s shoes.
All opt-in forms can be generated using the tools that Kartra provides.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
The form builder can be used in many ways. Designers can add fields to their forms in an easy way. Kartra Sales Copy
The system will classify forms based on the information that they have provided. These forms are legally protected and GDPR compliant.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s answer to this problem is its management system.
It works by keeping all the affiliates selling products through their website in one place. With it, there is no need to look at different pages and links just to see how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This allows you to track which affiliates have been paid, and what amount you should pay them.
The tool also helps you create commissions and milestones for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. It even shows all the important information about clients in their billing profiles.
This page is protected by a master login, which keeps all data safe from prying eyes.
Kartra also has its own marketplace.
It isn’t a marketplace for selling products. It’s more like a job board where people can search for experts in their fields and hire them to manage their websites. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
These people are not just approved willy-nilly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Users can also sell their campaigns on the Kartra marketplace. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. Checking this marketplace might help users find something they don’t know they need.
Integrations and API
Kartra is well-known for its features and being a one stop shop, but that does not mean customers will want to use every tool Kartra offers.
This does not mean that Kartra’s tools are inadequate. Rather, there will be times when users prefer how they did things before. Users sometimes find it difficult to move their entire business to another platform.
Kartra offers integrations and API to cater for these users. for different services and customized businesses in the industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Kartra Sales Copy
With its multitudes of advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra has 4 pricing plans. The majority of them are in the 3 digits except for the starter plan which is valued at $99. That said, it does offer a 14-day trial for $1.
Below are the pricing plans for Kartra and what they offer.
|$99 per month (annual billing saves $240)
|$199 per Month (Annual billing saves $600
|$299 per month (annual billing saves $840)
|$499 per month
Annual billing is $499 less
Kartra offers promos from now until the end. If you are looking for Kartra at a cheaper price, be sure to check out these sales and promos.
Kartra Pros and Con
- Easy to use with intuitive user interface and very easy to pick up even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Provides native video hosting that is headache-free
- Some areas do not offer customization options
- Pretty high price point and trial is not even free
- Loading times at the backend can be relatively slow.
So why not get Karta? Overall, Verdict
Karta is a joy to use. It features features that are both user- and creator-friendly.
The platform makes running a business very fun and relaxed. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
The platform will be missed by me, especially as I have to close my business. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions Kartra Sales Copy
Kartra: Who should use it?
Anyone trying their hand at an online business can use Kartra.
From course creators, coaches, consultants, small online services and businesses, and even marketing agencies will find Kartra very useful.
Is Kartra Reliable?
Kartra is quite reliable.
Service uptime has been 99.9%. Kartra uses 10 of the most prestigious data centers in the world to host user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
When creating a sales funnel, or using Kartra’s many features, users don’t necessarily have to use their domain name.
However, having your own domain can make running your business easier. Remember that Kartra focuses more on marketing your products. It’s not a complete website builder. Unless, of course, you want a website whose URL includes Kartra in its name.
Do I need beefy hardware to run Kartra?
Kartra can be used with any device, as long as it is connected to an internet connection and runs the most recent version of any major browser (e.g. Chrome, Firefox and Opera).
Kartra is software hosted in the cloud. The company hosts the whole software, and users do not need to download anything.