Branding and marketing are two concepts one must master to grow their business. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes it’s even more important.
Things have changed since internet advertising was discovered by marketers. From just a niche hobby that “geeks,” “nerds,” and “techies” dabble in, it has become something that the current generation cannot live without.
This is why any business owner looking to sell their products would be wise to put their names out there. This is a simple decision that everyone makes when they start a business.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. It’s from the channel Business Growth and should give you a good coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Kartra Migration
Kartra is a powerful all-in-one solution for marketing, selling, and delivering courses or products. Aside from that, certain companies have used the service for their online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
Kartra is a one-stop platform. It has all the tools built in. You can find everything from emails to calendars to help desks and lead generation on the platform. This eliminates the need for unnecessary integrations when you run an online course or a business online.
Kartra is also cloud-based. This allows businesses to launch and manage their platforms from anywhere and anytime. They don’t need to upload any additional elements to Kartra.
The platform is a well-known name in DIY online marketing.
Kartra has many benefits
- Kartra is an all-in-one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- Kartra offers a wide range of templates that look professional for those who aren’t familiar with designing pages. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements that make your presentation more engaging. Your videos can have a call-to-action, social shares and even a logo watermark. For added accessibility, you can add closed captions to them.
- Kartra comes with built-in quizzes and surveys. This feature can be a fun way to gather data and get feedback from the audience.
- Kartra has its own split testing feature. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Kartra is touted as an all-in one platform and users can expect a lot of features. These features should give users the ability and tools needed to run a good eCommerce or online business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature provides important services for online business. First, it allows users to sell an unlimited number of products, whether digital or physical. Kartra will allow you to sell them at multiple price points.
With their drag-and drop builder, users can create eye-catching checkout pages. This feature can also enhance your customer’s shopping experience.
Kartra Pages and PageBuilder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
It has hundreds of beautiful designs. This allows users to design their websites in any way they want. Users can compose their designs that can tell would-be customers what their company is all about.
If you are someone who is not familiar with page design, there will be no need to fret. You will find a variety of eye-catching templates on the platform that have been professionally designed. You only have to choose one of these templates, tweak the settings, and you are done.
As for the domain, Kartra allows you to use your own. You can connect this to your website for one-click publishing.
In this business, leads are of the utmost importance. Aside from selling, generating leads is what people should do. In fact, one could argue that lead generation is far more important than making sales. Marketing is the backbone of a business. The more leads you make, the more potential customers you have.
As such, it is important to track your leads. Luckily, Kartra just has the tool to do that. Kartra Migration
It allows users to view their leads and categorize customers in a store as repeated, tagged, paid customers and repeated. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels & Campaigns
To generate more leads, sales funnels and campaigns can be very helpful. Kartra campaigns and funnels make it easier for users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. In fact, this is one of the most important features of Kartra. For some, this is why they avail of the service in the first place.
Kartra mail is pretty advanced. It offers a behavior-based system that studies customer behavior. Kartra Migration
The platform then sends follow-up emails to customers. It checks on customers and bases their replies on how they are, making them feel valued. Thus it helps build a good business-to-customer relationship.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Are you worried that boring emails might appear? You don’t have to be worried about boring emails. Users can spice them up. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
They can even include testimonials and video thumbnails simply by dragging and dropping them into the email.
Kartra offers a video hosting service. Video marketing is one of most effective ways to attract your audience and deliver information in a short time.
Kartra allows users to decide on preferences for these videos. You can adjust the volume and appearance of these videos, as well as whether they should be left on autoplay. Kartra Migration
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
As for sharing and posting these videos, users can embed them straight on webpages or plug them in through a pop-up window that appears after a few seconds.
Kartra Help Desks
One of the hallmarks of a great business is great customer service. This is a sign that your business isn’t just about making money. This shows you care about your customers and the overall business.
Customer service is one of the key drivers of customer retention.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra offers everything that everyone needs. The robust ticketing system organizes and manages tickets according the department. This makes it easier for customers to track their queries and make them manageable. This allows you to provide prompt and helpful customer service.
You can even add agents to your chat to help you solve problems that only one representative cannot.
You can also create an FAQ section and save multiple replies to the same issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Another tool to help with lead generation is the form. In the case of Kartra, you can design eye-catching designed templates for forms. Although it may seem silly, this helps customers fill out forms.
Kartra offers tools to generate all opt-in forms.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
The form builder can be used in many ways. Designers can add fields to their forms in an easy way. Kartra Migration
The system will classify forms based on the information that they have provided. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s management system is the solution to this problem.
It works by keeping all the affiliates selling products through their website in one place. It eliminates the need to visit different pages or link to check how your affiliates are doing.
The tool allows users to see what products they sell, how much they have earned through affiliates, as well as how many people are finding or reserving your products through your associates.
You can even check the payment status of your affiliates through this management system. This allows you to track which affiliates have been paid, and what amount you should pay them.
This tool can also be used to create milestones and commissions for affiliate payments.
The Kartra Agency feature helps users manage clients and their accounts through the system itself. It even shows all the important information about clients in their billing profiles.
This page is protected by a master login, which keeps all data safe from prying eyes.
Kartra also has its marketplace.
However, it is not a marketplace that sells products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also do the opposite and “sell yourself” by offering your services on the same platform.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Kartra-approved users will be able to access other users to help them run their websites or pages.
These people are not just approved willy-nilly. Rather, they are approved by the Kartra Admin to ensure their trustworthiness and expertise.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. Checking this marketplace might help users find something they don’t know they need.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
However, this does not mean Kartra’s tools lack quality. There will be times when users would rather do things the way they used to. Users sometimes find it difficult to move their entire business to another platform.
To cater to these users, Kartra allows integrations and API. for different services and customized businesses in the industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Kartra Migration
With its multitudes of advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra offers 4 pricing options. The majority of them are in the 3 digits except for the starter plan which is valued at $99. It does however offer a free 14-day trial worth $1.
Here are the Kartra pricing plans and what they offer.
|$99 per month (annual billing saves $240)||$199 per Month (Annual billing saves $600||$299 per month (annual billing saves $840)||$499 per month
(annual billing saves $499)
Kartra offers promos from now until the end. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Con
- Easy to use with intuitive user interface and very easy to pick up even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Native video hosting that is hassle-free
- Some areas lack customization options
- High price and no trial.
- The loading times at the backend may be quite slow.
So Why Get Karta? Overall, Verdict
Karta has been a pleasure to use. It has features that were designed with users and creators in mind.
It makes managing a business easy and fun. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. I love their Helpdesk features as they make answering customer queries and problems less stress-inducing and hassle-free (except for major problems here and there).
I will miss using the platform, especially since I need to close my business a bit. But rest assured, when my new one is up and running, I’d be back to using this platform, and I’m sure setting that up is much easier this time.
Kartra’s Frequently Asked Questions Kartra Migration
Kartra: Who should use it?
Kartra is a tool that anyone can use to start an online business.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is pretty reliable.
The service has had an uptime of 99.9%. Kartra uses 10 of the most prestigious data centers in the world to host user accounts. It is also maintained by highly skilled sysadmins to make sure that the service doesn’t suffer from many problems.
What domain do I need to use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
However, having your own domain can make running your business easier. Kartra is more focused on selling your products. It’s not a complete website builder. Unless, of course, you want a website whose URL includes Kartra in its name.
Are there any requirements for Kartra to be run on heavy hardware?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software that is hosted in the cloud. The entire software is hosted by the company, so users don’t need to download it.