Branding and marketing are two concepts one must master to grow their business. How you market your product in today’s fast-paced world is just as important as how it delivers quality content. Sometimes, it is even more important.
Things have changed since internet advertising was discovered by marketers. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
Any business owner who wants to sell their products should put their name out there. This is a simple decision that everyone makes when they start a business.
However, DIY marketing can be quite difficult, especially if the person involved does not have the right tools.
Check this YouTube video out for a more visual review. It’s from the channel Business Growth and should give you a good coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Kartra Heartsync
Kartra is a powerful all-in-one solution for marketing, selling, and delivering courses or products. Several companies also use the service to deliver online training courses.
Kartra, a marketing automation tool created by Genesis digital, is designed to help your business succeed.
The best thing about Kartra is that it is an all-in-one platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra is also cloud-based. This helps businesses create, launch, and manage their platforms wherever and whenever they are. This means that as long as they upload their needed element to Kartra, they will not need the original field more or less.
The platform is a well-known name in DIY online marketing.
Kartra has many benefits
- Kartra is an all-in-one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This reduces time spent designing pages and allows you to focus on your business side, if desired.
- Kartra supports interactive elements to make your presentation engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. Closed captions can be added to your videos for greater accessibility.
- Kartra has a built-in surveys and quizzes feature. This feature can be a fun way to gather data and get feedback from the audience.
- Split testing is a feature of Kartra. You can split test pages, emails, and other elements with up to 4 variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Kartra is touted as an all-in one platform and users can expect a lot of features. These features should give users the ability and tools needed to run a good eCommerce or online business.
Kartras features include email marketing, lead generation, call to actions, making a call for action and even creating a lead-generating checkout webpage.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature provides important services for online business. First, it allows users to sell an unlimited number of products, whether digital or physical. Kartra will allow you to sell them at multiple price points.
This feature allows users to build eye-popping checkout pages with their drag-and-drop builder. This feature can also enhance your customer’s shopping experience.
Kartra Pages and PageBuilder
Although drag-and-drop builders seem to be a necessity for page builders, Kartra still manages to impress.
It has hundreds of beautiful designs. It allows users to create their own websites. Users can compose their designs that can tell would-be customers what their company is all about.
If you are someone who is not familiar with page design, there will be no need to fret. You will find a variety of eye-catching templates on the platform that have been professionally designed. You only have to choose one of these templates, tweak the settings, and you are done.
As for the domain, Kartra allows you to use your own. You can connect this to your website for one-click publishing.
Leads are essential in this industry. People should generate leads, not just sell. In fact, one could argue that lead generation is far more important than making sales. Marketing is the backbone of a business. The more leads you make, the more potential customers you have.
As such, it is important to track your leads. Luckily, Kartra just has the tool to do that. Kartra Heartsync
It allows users to view their leads and categorize customers in a store as repeated, tagged, paid customers and repeated. Kartra users will have a lot of information and a better understanding of how their campaigns are performing.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels & Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra funnels and campaigns make the process easier for its users.
Kartra has created an ecosystem that links all elements together to create an effective and high-quality campaign. In fact, this is one of the most important features of Kartra. This is the reason why some people use the service.
Kartra mail is quite advanced. It offers a behavior-based system that studies customer behavior. Kartra Heartsync
The platform then sends follow-up emails to customers. It monitors customers and bases customer replies on their individual characteristics, making them feel valued. It helps to build a strong business-to-customer partnership.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Worried that these emails will look boring? No need, as users can spice them up themselves. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
They can even include testimonials and video thumbnails simply by dragging and dropping them into the email.
Kartra has a video hosting service. Video marketing is one of most effective ways to attract your audience and deliver information in a short time.
Kartra allows users to decide on preferences for these videos. You can adjust the volume and appearance of these videos, as well as whether they should be left on autoplay. Kartra Heartsync
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This is a sign that your business isn’t just about making money. This shows you care about your customers and the overall business.
In fact, one of the main driving forces of customer retention is customer service.
While you can care for your customer through chat, email, or phone, nothing beats a specialized tool that caters to customer issues.
Kartra offers everything that everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes customer queries easier to track and manage. This allows you to provide prompt and helpful customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can also create an FAQ section and save multiple replies to the same issues. Customers who prefer to solve the problem themselves can access a guide right from your business.
Another tool to help with lead generation is the form. In the case of Kartra, you can design eye-catching designed templates for forms. Although it may seem silly, this helps customers fill out forms.
Kartra offers tools to generate all opt-in forms.
Kartra also offers the option to autofill forms for people who find filling them out tedious (which many people agree with). This is especially useful for those who have filled out forms before.
The form builder can be used in many ways. It gives designers the ability to add additional fields to the form in a hassle-free way. Kartra Heartsync
A system will classify the forms depending on the information they submitted forms give. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. But managing them can be difficult. Kartra’s management system is the solution to this problem.
It works by keeping all the affiliates selling products through their website in one place. It eliminates the need to visit different pages or link to check how your affiliates are doing.
The tool allows users to see what products they sell, how much they have earned through affiliates, as well as how many people are finding or reserving your products through your associates.
You can even check the payment status of your affiliates through this management system. This helps you track which one has already been paid and how much you should pay certain affiliates.
This tool can also be used to create milestones and commissions for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. It even shows all the important information about clients in their billing profiles.
This page is protected by a master login, which keeps all data safe from prying eyes.
Kartra also has its marketplace.
It isn’t a marketplace for selling products. It’s more like a job board where people can search for experts in their fields and hire them to manage their websites. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
They are not approved randomly. Rather, they are approved by the Kartra Admin to ensure their trustworthiness and expertise.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. This marketplace may help users to find the product they are looking for.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
However, this does not mean Kartra’s tools lack quality. Rather, there will be times when users prefer how they did things before. Users sometimes find it difficult to move their entire business to another platform.
To cater to these users, Kartra allows integrations and API. Different services and custom businesses are available in this industry. This increases the network of users and allows Kartra to give its customers a more seamless run of their businesses. Kartra Heartsync
It boasts many advanced features. Kartra is expected to have a higher pricing point than other businesses.
Kartra has 4 pricing plans. The majority of them are in the 3 digits except for the starter plan which is valued at $99. That said, it does offer a 14-day trial for $1.
Below are the pricing plans for Kartra and what they offer.
|$99 per Month (Annual billing saves $240||$199 per Month (Annual billing saves $600||$299 per month (annual billing saves $840)||$499 per month
Annual billing is $499 less
Kartra offers promos from now until the end. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Con
- Easy to use with intuitive user interface and very easy to pick up even for beginners
- These powerful features allow users to grow their business and page.
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Native video hosting that is hassle-free
- Some areas lack customization options
- Pretty high price point and trial is not even free
- The loading times at the backend may be quite slow.
So Why Get Karta? Overall, Verdict
Karta is a joy to use. It features features that are both user- and creator-friendly.
It makes managing a business easy and fun. It’s the best platform for managing my future eCommerce websites. It is just very convenient. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
The platform will be missed by me, especially as I have to close my business. But rest assured, when my new one is up and running, I’d be back to using this platform, and I’m sure setting that up is much easier this time.
Kartra Frequently Asked Questions Kartra Heartsync
Kartra: Who should use it?
Anyone trying their hand at an online business can use Kartra.
From course creators, coaches, consultants, small online services and businesses, and even marketing agencies will find Kartra very useful.
Is Kartra Reliable?
Kartra is pretty reliable.
The service has had an uptime of 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
However, having your own domain can make running your business easier. Kartra is more focused on selling your products. It’s not a complete website builder. Except, of course, if you need a website with Kartra’s URL.
Do I need beefy hardware to run Kartra?
Kartra can be used with any device, as long as it is connected to an internet connection and runs the most recent version of any major browser (e.g. Chrome, Firefox and Opera).
Kartra is software that is hosted in the cloud. The entire software is hosted by the company, so users don’t need to download it.