Branding and marketing are two concepts one must master to grow their business. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes it’s even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
This is why any business owner looking to sell their products would be wise to put their names out there. This is a simple decision that everyone makes when they start a business.
However, DIY marketing can be quite difficult, especially if the person involved does not have the right tools.
Check this YouTube video out for a more visual review. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. For more information, please refer to the article below.
What’s Kartra? Kartra For Physical Products
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Aside from that, certain companies have used the service for their online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
Kartra is a one-stop platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This eliminates the need for unnecessary integrations when you run an online course or a business online.
Kartra is also cloud-based. This helps businesses create, launch, and manage their platforms wherever and whenever they are. This means that as long as they upload their needed element to Kartra, they will not need the original field more or less.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Benefits of Using Kartra
- Kartra is an all-in-one marketing platform. Kartra can be used to sell both physical and digital products. Besides that, you can use the platform to sell memberships and services.
- Kartra’s drag-and-drop page creator is powerful and has many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This reduces time spent designing pages and allows you to focus on your business side, if desired.
- Kartra supports interactive elements that make your presentation more engaging. Your videos can have a call-to-action, social shares and even a logo watermark. For added accessibility, you can add closed captions to them.
- Kartra comes with built-in quizzes and surveys. This feature can be a fun way to gather data and get feedback from the audience.
- Kartra has its own split testing feature. You can split test pages, emails, and other elements with up to 4 variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Kartras features include email marketing, lead generation, call to actions, making a call for action and even creating a lead-generating checkout webpage.
Kartra’s Checkouts function is vital if you wish to sell products online.
This feature gives users important services needed when doing business online. It allows users to sell unlimited quantities of digital and physical products. You can sell them at different price points with Kartra.
With their drag-and drop builder, users can create eye-catching checkout pages. This feature can also enhance your customer’s shopping experience.
Kartra Pages and PageBuilder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
First of all, it has hundreds of wonderful designs available for use. It allows users to create their own websites. The user can create designs that tell potential customers about their company.
If you are someone who is not familiar with page design, there will be no need to fret. You will find a variety of eye-catching templates on the platform that have been professionally designed. You only have to choose one of these templates, tweak the settings, and you are done.
As for the domain, Kartra allows you to use your own. You can connect this to your website for one-click publishing.
Leads are essential in this industry. People should generate leads, not just sell. One could argue that lead generation can be more important than sales. After all, the business is marketing. The more leads you make, the more potential customers you have.
As such, it is important to track your leads. Kartra has the tools to help you do this. Kartra For Physical Products
It allows users to view their leads and categorize customers in a store as repeated, tagged, paid customers and repeated. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels & Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra funnels and campaigns make the process easier for its users.
Kartra has created an ecosystem that links all elements together to create an effective and high-quality campaign. This is actually one of Kartra’s most important attributes. For some, this is why they avail of the service in the first place.
Kartra mail is pretty advanced. It uses a behavior-based system to study customer behavior. Kartra For Physical Products
The platform then sends follow-up emails to customers. It checks on customers and bases their replies on how they are, making them feel valued. Thus it helps build a good business-to-customer relationship.
Split test intelligence is used to generate subject lines and track conversions.
Are you worried that boring emails might appear? You don’t have to be worried about boring emails. Users can spice them up. Kartra offers a range of sections, content blocks, and countdown timers to make them more appealing, engaging, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra offers a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra lets users set preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. Kartra For Physical Products
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
As for sharing and posting these videos, users can embed them straight on webpages or plug them in through a pop-up window that appears after a few seconds.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This shows that your business is not all about money. This shows you care about your customers and the overall business.
Customer service is one of the key drivers of customer retention.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra has just what everyone needs. The robust ticketing system organizes and manages tickets according the department. This makes customer queries easier to track and manage. As a result, you can have helpful and timely customer service.
You can even add agents to your chat to help you solve problems that only one representative cannot.
You can even create a FAQ section or save repeated replies to common issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Another tool to help with lead generation is the form. Kartra allows you to create eye-catching templates for forms. Although it may seem silly, this helps customers fill out forms.
Kartra offers tools to generate all opt-in forms.
Kartra also offers the option to autofill forms for people who find filling them out tedious (which many people agree with). This is especially useful for those who have filled out forms before.
Their form builder is also pretty flexible. It gives designers the ability to add additional fields to the form in a hassle-free way. Kartra For Physical Products
A system will classify the forms depending on the information they submitted forms give. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s answer to this problem is its management system.
It allows all affiliates to sell products through one website. It eliminates the need to visit different pages or link to check how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This helps you track which one has already been paid and how much you should pay certain affiliates.
The tool also helps you create commissions and milestones for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. It even shows all the important information about clients in their billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its own marketplace.
However, it is not a marketplace that sells products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also do the opposite and “sell yourself” by offering your services on the same platform.
This marketplace is divided into two sections: the “Experts for Hire” section, and the “Campaign Marketplace” section.
The experts for hire section is where the marketplace mentioned above operates. Kartra-approved users will be able to access other users to help them run their websites or pages.
They are not approved randomly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Users can also sell their campaigns on the Kartra marketplace. Users can buy and sell thousands of products here, from advertising and marketing campaigns to sales and customer experience campaigns. Checking this marketplace might help users find something they don’t know they need.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
This does not mean that Kartra’s tools are inadequate. There will be times when users would rather do things the way they used to. Users sometimes find it difficult to move their entire business to another platform.
Kartra offers integrations and API to cater for these users. for different services and customized businesses in the industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Kartra For Physical Products
With its multitudes of advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra offers 4 pricing options. Most of them are in the 3 digits, except for the starter plan, valued at $99. That said, it does offer a 14-day trial for $1.
Here are the Kartra pricing plans and what they offer.
|$99 per month (annual billing saves $240)||$199 per Month (Annual billing saves $600||$299 per Month (Annual billing saves $840||$499 per month
Annual billing is $499 less
That said, Kartra does offer promos from time to time. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Cons
- It is easy to use, intuitive interface, and simple to learn even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Provides native video hosting that is headache-free
- Some areas lack customization options
- High price and no trial.
- Loading times at the backend can be relatively slow.
So why not get Karta? Overall, Verdict
Karta is a joy to use. It has features that were designed with users and creators in mind.
It makes managing a business easy and fun. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
The platform will be missed by me, especially as I have to close my business. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions Kartra For Physical Products
Who Should Use Kartra?
Kartra is a tool that anyone can use to start an online business.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is pretty reliable.
The service has had an uptime of 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
That said, having your domain makes running your business a bit better. Kartra is more focused on selling your products. It is not a full website builder. Except, of course, if you need a website with Kartra’s URL.
Are there any requirements for Kartra to be run on heavy hardware?
Kartra can be used with any device, as long as it is connected to an internet connection and runs the most recent version of any major browser (e.g. Chrome, Firefox and Opera).
Kartra is software that is hosted in the cloud. The company hosts the whole software, and users do not need to download anything.