Branding and marketing are two concepts one must master to grow their business. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes, it is even more important.
Things have changed since internet advertising was discovered by marketers. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
Any business owner who wants to sell their products should put their name out there. It is such a no-brainer decision that it’s like one of the first things people do when just starting out.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Kartra Dashboard
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Several companies also use the service to deliver online training courses.
Kartra, a marketing automation tool created by Genesis digital, is designed to help your business succeed.
Kartra is a one-stop platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra is also cloud-based. This allows businesses to launch and manage their platforms from anywhere and anytime. This means that as long as they upload their needed element to Kartra, they will not need the original field more or less.
The platform is a well-known name in DIY online marketing.
Benefits of Using Kartra
- Kartra is an all-in-one marketing platform. Kartra can be used to sell both physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This page builder is ideal for creating landing pages, checkout pages, or any other pages that you need to market your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements to make your presentation engaging. Your videos can have a call-to-action, social shares and even a logo watermark. Closed captions can be added to your videos for greater accessibility.
- Kartra has a built-in surveys and quizzes feature. This feature can be a fun way to gather data and get feedback from the audience.
- Kartra has its own split testing feature. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Kartras features include email marketing, lead generation, call to actions, making a call for action and even creating a lead-generating checkout webpage.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature gives users important services needed when doing business online. It allows users to sell unlimited quantities of digital and physical products. You can sell them at different price points with Kartra.
This feature allows users to build eye-popping checkout pages with their drag-and-drop builder. It can even add to your customer’s shopping experience.
Kartra Pages and PageBuilder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
First of all, it has hundreds of wonderful designs available for use. It allows users to create their own websites. The user can create designs that tell potential customers about their company.
You don’t have to be a professional in page design if you’re not familiar. The platform provides some eye-popping templates that are professionally made. All you have to do is choose from one of the templates and adjust the settings.
As for the domain, Kartra allows you to use your own. This can be hooked up with your online website, making one-click publishing super easy.
In this business, leads are of the utmost importance. Aside from selling, generating leads is what people should do. One could argue that lead generation can be more important than sales. Marketing is the backbone of a business. You can have more customers if you generate more leads.
As such, it is important to track your leads. Kartra has the tools to help you do this. Kartra Dashboard
It allows users to view their leads and categorize customers in a store as repeated, tagged, paid customers and repeated. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
If you want to know how customers are doing and how they are interacting with the website, you only need to look at these features.
Kartra Funnels & Campaigns
To generate more leads, sales funnels and campaigns can be very helpful. Kartra funnels and campaigns make the process easier for its users.
Kartra has created an ecosystem that links all elements together to create an effective and high-quality campaign. This is actually one of Kartra’s most important attributes. For some, this is why they avail of the service in the first place.
Kartra mail is quite advanced. It uses a behavior-based system to study customer behavior. Kartra Dashboard
From there, the platform sends marketing emails to customers as a follow-up. It checks on customers and bases their replies on how they are, making them feel valued. It helps to build a strong business-to-customer partnership.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Worried that these emails will look boring? You don’t have to be worried about boring emails. Users can spice them up. Kartra offers a range of sections, content blocks, and countdown timers to make them more appealing, engaging, and human.
They can even include testimonials and video thumbnails simply by dragging and dropping them into the email.
Kartra offers a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra lets users set preferences for these videos. You can adjust the volume and appearance of these videos, as well as whether they should be left on autoplay. Kartra Dashboard
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
As for sharing and posting these videos, users can embed them straight on webpages or plug them in through a pop-up window that appears after a few seconds.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This is a sign that your business isn’t just about making money. It shows that you care for your customers and your overall business.
Customer service is one of the key drivers of customer retention.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra has just what everyone needs. The robust ticketing system organizes and manages tickets according the department. This makes it easier for customers to track their queries and make them manageable. As a result, you can have helpful and timely customer service.
You can even add agents to your chat to help you solve problems that only one representative cannot.
You can also create an FAQ section and save multiple replies to the same issues. Customers who prefer to solve the problem themselves can access a guide right from your business.
Forms are another tool that helps in lead generation. In the case of Kartra, you can design eye-catching designed templates for forms. Although it may seem silly, this helps customers fill out forms.
Kartra offers tools to generate all opt-in forms.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
The form builder can be used in many ways. It gives designers the ability to add additional fields to the form in a hassle-free way. Kartra Dashboard
A system will classify the forms depending on the information they submitted forms give. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s answer to this problem is its management system.
It allows all affiliates to sell products through one website. It eliminates the need to visit different pages or link to check how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This allows you to track which affiliates have been paid, and what amount you should pay them.
This tool can also be used to create milestones and commissions for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. It even shows all the important information about clients in their billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its own marketplace.
It isn’t a marketplace for selling products. Rather, it’s like a job site where people can look for experts in their field and hire them to manage their website. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
These people are not just approved willy-nilly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. This marketplace may help users to find the product they are looking for.
API and Integration
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
However, this does not mean Kartra’s tools lack quality. Rather, there will be times when users prefer how they did things before. Users sometimes find it difficult to move their entire business to another platform.
Kartra offers integrations and API to cater for these users. Different services and custom businesses are available in this industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Kartra Dashboard
It boasts many advanced features. Kartra is expected to have a higher pricing point than other businesses.
Kartra offers 4 pricing options. The majority of them are in the 3 digits except for the starter plan which is valued at $99. It does however offer a free 14-day trial worth $1.
Here are the Kartra pricing plans and what they offer.
|$99 per Month (Annual billing saves $240||$199 per month (annual billing saves $600)||$299 per Month (Annual billing saves $840||$499 per month
Annual billing is $499 less
That said, Kartra does offer promos from time to time. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Con
- Easy to use with intuitive user interface and very easy to pick up even for beginners
- These powerful features allow users to grow their business and page.
- Premade resources available to speed up processes
- All-in-one solution that removes the need for other programs and softwares
- Provides native video hosting that is headache-free
- Some areas lack customization options
- Pretty high price point and trial is not even free
- The loading times at the backend may be quite slow.
So Why Get Karta? Overall, Verdict
Karta is a joy to use. It has features that were designed with users and creators in mind.
The platform makes running a business very fun and relaxed. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. I love their Helpdesk features as they make answering customer queries and problems less stress-inducing and hassle-free (except for major problems here and there).
The platform will be missed by me, especially as I have to close my business. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions Kartra Dashboard
Kartra: Who should use it?
Kartra is a tool that anyone can use to start an online business.
From course creators, coaches, consultants, small online services and businesses, and even marketing agencies will find Kartra very useful.
Is Kartra Reliable?
Kartra is quite reliable.
Service uptime has been 99.9%. Kartra uses 10 of the most prestigious data centers in the world to host user accounts. It is also maintained by highly skilled sysadmins to make sure that the service doesn’t suffer from many problems.
Do I need my domain to Use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
However, having your own domain can make running your business easier. Remember that Kartra focuses more on marketing your products. It’s not a complete website builder. Unless, of course, you want a website whose URL includes Kartra in its name.
Do I need beefy hardware to run Kartra?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software hosted in the cloud. The entire software is hosted by the company, so users don’t need to download it.