To grow a business, branding and marketing must be understood. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes, it is even more important.
Things have changed since internet advertising was discovered by marketers. From just a niche hobby that “geeks,” “nerds,” and “techies” dabble in, it has become something that the current generation cannot live without.
This is why any business owner looking to sell their products would be wise to put their names out there. It is such a no-brainer decision that it’s like one of the first things people do when just starting out.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. For more information, please refer to the article below.
What’s Kartra? Kartra Cross Site Tracking
Kartra is a powerful all-in-one solution for marketing, selling, and delivering courses or products. Several companies also use the service to deliver online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
The best thing about Kartra is that it is an all-in-one platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra can also be used as a cloud-based service. This helps businesses create, launch, and manage their platforms wherever and whenever they are. This means that as long as they upload their needed element to Kartra, they will not need the original field more or less.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Benefits of Using Kartra
- Kartra is an all-in-one marketing platform. Kartra can be used to sell both physical and digital products. You can also sell memberships or services through the platform.
- Kartra has a powerful drag-and-drop page builder with many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- Kartra offers a wide range of templates that look professional for those who aren’t familiar with designing pages. This reduces time spent designing pages and allows you to focus on your business side, if desired.
- Kartra supports interactive elements that make your presentation more engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. For added accessibility, you can add closed captions to them.
- Kartra comes with built-in quizzes and surveys. This can be an engaging way of gathering data and collecting audience feedback.
- Kartra has its own split testing feature. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Kartra is touted as an all-in one platform and users can expect a lot of features. These features should give users the ability and tools needed to run a good eCommerce or online business.
Kartras features include email marketing, lead generation, call to actions, making a call for action and even creating a lead-generating checkout webpage.
Kartra’s Checkouts function is vital if you wish to sell products online.
This feature provides important services for online business. First, it allows users to sell an unlimited number of products, whether digital or physical. You can sell them at different price points with Kartra.
This feature allows users to build eye-popping checkout pages with their drag-and-drop builder. This feature can also enhance your customer’s shopping experience.
Kartra Pages and PageBuilder
Although drag-and-drop builders seem to be a necessity for page builders, Kartra still manages to impress.
First of all, it has hundreds of wonderful designs available for use. It allows users to create their own websites. Users can compose their designs that can tell would-be customers what their company is all about.
If you are someone who is not familiar with page design, there will be no need to fret. You will find a variety of eye-catching templates on the platform that have been professionally designed. All you have to do is choose from one of the templates and adjust the settings.
Kartra lets you use your domain. You can connect this to your website for one-click publishing.
In this business, leads are of the utmost importance. Aside from selling, generating leads is what people should do. One could argue that lead generation can be more important than sales. After all, the business is marketing. The more leads you make, the more potential customers you have.
It is therefore important to keep track of your leads. Luckily, Kartra just has the tool to do that. Kartra Cross Site Tracking
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
These features are all you need to see to find out how customers interact with your website.
Kartra Funnels & Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra funnels and campaigns make the process easier for its users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. This is actually one of Kartra’s most important attributes. This is the reason why some people use the service.
Kartra mail is pretty advanced. It offers a behavior-based system that studies customer behavior. Kartra Cross Site Tracking
From there, the platform sends marketing emails to customers as a follow-up. It monitors customers and bases customer replies on their individual characteristics, making them feel valued. Thus it helps build a good business-to-customer relationship.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Worried that these emails will look boring? You don’t have to be worried about boring emails. Users can spice them up. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra has a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra allows users to decide on preferences for these videos. You can adjust the volume and appearance of these videos, as well as whether they should be left on autoplay. Kartra Cross Site Tracking
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
As for sharing and posting these videos, users can embed them straight on webpages or plug them in through a pop-up window that appears after a few seconds.
Kartra Help Desks
One of the hallmarks of a great business is great customer service. This is a sign that your business isn’t just about making money. This shows you care about your customers and the overall business.
In fact, one of the main driving forces of customer retention is customer service.
While you can care for your customer through chat, email, or phone, nothing beats a specialized tool that caters to customer issues.
Kartra has just what everyone needs. The robust ticketing system organizes and manages tickets according the department. This makes customer queries easier to track and manage. This allows you to provide prompt and helpful customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can even create a FAQ section or save repeated replies to common issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Forms are another tool that helps in lead generation. In the case of Kartra, you can design eye-catching designed templates for forms. Although it may seem silly, this helps customers fill out forms.
All opt-in forms can be generated using the tools that Kartra provides.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
Their form builder is also pretty flexible. Designers can add fields to their forms in an easy way. Kartra Cross Site Tracking
The system will classify forms based on the information that they have provided. As a bonus, these forms are GDPR-compliant and legally protected.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s answer to this problem is its management system.
It works by keeping all the affiliates selling products through their website in one place. It eliminates the need to visit different pages or link to check how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This allows you to track which affiliates have been paid, and what amount you should pay them.
This tool can also be used to create milestones and commissions for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. It even shows all the important information about clients in their billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its own marketplace.
However, it is not a marketplace that sells products. It’s more like a job board where people can search for experts in their fields and hire them to manage their websites. You can also do the opposite and “sell yourself” by offering your services on the same platform.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Kartra-approved users will be able to access other users to help them run their websites or pages.
They are not approved randomly. Rather, they are approved by the Kartra Admin to ensure their trustworthiness and expertise.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. This marketplace may help users to find the product they are looking for.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
However, this does not mean Kartra’s tools lack quality. There will be times when users would rather do things the way they used to. Sometimes, users find it a pain to migrate the entirety of their business from one platform to another.
Kartra offers integrations and API to cater for these users. Different services and custom businesses are available in this industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Kartra Cross Site Tracking
With its multitudes of advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra offers 4 pricing options. Most of them are in the 3 digits, except for the starter plan, valued at $99. That said, it does offer a 14-day trial for $1.
Here are the Kartra pricing plans and what they offer.
|$99 per month (annual billing saves $240)
|$199 per month (annual billing saves $600)
|$299 per Month (Annual billing saves $840
|$499 per month
(annual billing saves $499)
That said, Kartra does offer promos from time to time. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Con
- It is easy to use, intuitive interface, and simple to learn even for beginners
- These powerful features allow users to grow their business and page.
- Premade resources available to speed up processes
- All-in-one solution that removes the need for other programs and softwares
- Native video hosting that is hassle-free
- Some areas do not offer customization options
- Pretty high price point and trial is not even free
- The loading times at the backend may be quite slow.
So why not get Karta? Overall, Verdict
Karta has been a pleasure to use. It has features that were designed with users and creators in mind.
It makes managing a business easy and fun. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. I love their Helpdesk features as they make answering customer queries and problems less stress-inducing and hassle-free (except for major problems here and there).
The platform will be missed by me, especially as I have to close my business. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra Frequently Asked Questions Kartra Cross Site Tracking
Who Should Use Kartra?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is quite reliable.
The service has had an uptime of 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. It is also maintained by highly skilled sysadmins to make sure that the service doesn’t suffer from many problems.
What domain do I need to use Kartra?
When creating a sales funnel, or using Kartra’s many features, users don’t necessarily have to use their domain name.
That said, having your domain makes running your business a bit better. Remember that Kartra focuses more on marketing your products. It’s not a complete website builder. Unless, of course, you want a website whose URL includes Kartra in its name.
Do I need beefy hardware to run Kartra?
Kartra can be used with any device, as long as it is connected to an internet connection and runs the most recent version of any major browser (e.g. Chrome, Firefox and Opera).
Kartra is software hosted in the cloud. The company hosts the whole software, and users do not need to download anything.