Branding and marketing are two concepts one must master to grow their business. In our fast-paced world, how you sell your product is as important as delivering good content or products. Sometimes, it is even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
This is why any business owner looking to sell their products would be wise to put their names out there. It is such a no-brainer decision that it’s like one of the first things people do when just starting out.
However, DIY marketing can be quite difficult, especially if the person involved does not have the right tools.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? Kartra And Wishlist
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Aside from that, certain companies have used the service for their online training courses.
Basically, Kartra is a marketing automation software created by Genesis digital that aims to bring your business up to the best it can do.
The best thing about Kartra is that it is an all-in-one platform. It has all the tools built in. You can find everything from emails to calendars to help desks and lead generation on the platform. This eliminates the need for unnecessary integrations when you run an online course or a business online.
Kartra can also be used as a cloud-based service. This helps businesses create, launch, and manage their platforms wherever and whenever they are. This means that as long as they upload their needed element to Kartra, they will not need the original field more or less.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Kartra has many benefits
- Kartra is an all-in-one marketing platform. Kartra can be used to sell both physical and digital products. You can also sell memberships or services through the platform.
- Kartra has a powerful drag-and-drop page builder with many features. This page builder is ideal for creating landing pages, checkout pages, or any other pages that you need to market your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This lessens the time when designing your pages and lets you focus more on the business side if you want to.
- Kartra supports interactive elements to make your presentation engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. For added accessibility, you can add closed captions to them.
- Kartra comes with built-in quizzes and surveys. This can be an engaging way of gathering data and collecting audience feedback.
- Split testing is a feature of Kartra. You can split test pages, emails, and other elements with up to 4 variations.
- Kartra’s strength is its Behavioral Adaptive marketing (BAM), which allows you to show the right pages according to your target audience. You can hide or show content with this flexible tool.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts function is vital if you wish to sell products online.
This feature gives users important services needed when doing business online. First, it allows users to sell an unlimited number of products, whether digital or physical. You can sell them at different price points with Kartra.
With their drag-and drop builder, users can create eye-catching checkout pages. It can even add to your customer’s shopping experience.
Kartra Pages and Page Builder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
It has hundreds of beautiful designs. This allows users to design their websites in any way they want. The user can create designs that tell potential customers about their company.
You don’t have to be a professional in page design if you’re not familiar. The platform provides some eye-popping templates that are professionally made. All you have to do is choose from one of the templates and adjust the settings.
Kartra lets you use your domain. You can connect this to your website for one-click publishing.
In this business, leads are of the utmost importance. Aside from selling, generating leads is what people should do. In fact, one could argue that lead generation is far more important than making sales. After all, the business is marketing. The more leads you make, the more potential customers you have.
It is therefore important to keep track of your leads. Luckily, Kartra just has the tool to do that. Kartra And Wishlist
It allows users to view their leads and categorize customers in a store as repeated, tagged, paid customers and repeated. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
If you want to know how customers are doing and how they are interacting with the website, you only need to look at these features.
Kartra Funnels & Campaigns
To generate more leads, sales funnels and campaigns can be very helpful. Kartra campaigns and funnels make it easier for users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. In fact, this is one of the most important features of Kartra. This is the reason why some people use the service.
Kartra mail is quite advanced. It offers a behavior-based system that studies customer behavior. Kartra And Wishlist
From there, the platform sends marketing emails to customers as a follow-up. It monitors customers and bases customer replies on their individual characteristics, making them feel valued. It helps to build a strong business-to-customer partnership.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Are you worried that boring emails might appear? You don’t have to be worried about boring emails. Users can spice them up. Kartra allows you to add sections, content blocks and countdown timesrs to make your pages more engaging, appealing, and human.
They can even include testimonials and video thumbnails simply by dragging and dropping them into the email.
Kartra offers a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra allows users to decide on preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. Kartra And Wishlist
For those worried about their videos being stolen and pirated, a watermark feature will mark your intellectual property.
As for sharing and posting these videos, users can embed them straight on webpages or plug them in through a pop-up window that appears after a few seconds.
Kartra Help Desks
One of the hallmarks of a great business is great customer service. This shows that your business is not all about money. It shows that you care for your customers and your overall business.
Customer service is one of the key drivers of customer retention.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra offers everything that everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes it easier for customers to track their queries and make them manageable. As a result, you can have helpful and timely customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can also create an FAQ section and save multiple replies to the same issues. That way, customers who would rather solve the issue independently can have a guide straight from your business itself.
Another tool to help with lead generation is the form. In the case of Kartra, you can design eye-catching designed templates for forms. This might be a silly thing to do, but in the end, it helps fill up forms, a little enjoyable or interesting in the customer’s shoes.
Kartra offers tools to generate all opt-in forms.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
The form builder can be used in many ways. Designers can add fields to their forms in an easy way. Kartra And Wishlist
The system will classify forms based on the information that they have provided. These forms are legally protected and GDPR compliant.
Affiliates help a lot in marketing. But managing them can be difficult. Kartra’s answer to this problem is its management system.
It allows all affiliates to sell products through one website. With it, there is no need to look at different pages and links just to see how your affiliates are doing.
Through the tool, users can see which products they are selling, how much they have earned as affiliates, and how many are reserving or finding your products through your affiliates.
This management system allows you to check the status of affiliate payments. This allows you to track which affiliates have been paid, and what amount you should pay them.
The tool also helps you create commissions and milestones for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. You can even see all of the client information in your billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its own marketplace.
However, it is not a marketplace that sells products. It’s more like a job board where people can search for experts in their fields and hire them to manage their websites. You can also do the opposite and “sell yourself” by offering your services on the same platform.
This marketplace is divided into two sections: the “Experts for Hire” section, and the “Campaign Marketplace” section.
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
These people are not just approved willy-nilly. Rather, they are approved by the Kartra Admin to ensure their trustworthiness and expertise.
Users can also sell their campaigns on the Kartra marketplace. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. This marketplace may help users to find the product they are looking for.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
This does not mean that Kartra’s tools are inadequate. Rather, there will be times when users prefer how they did things before. Sometimes, users find it a pain to migrate the entirety of their business from one platform to another.
Kartra offers integrations and API to cater for these users. for different services and customized businesses in the industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. Kartra And Wishlist
With its multitudes of advanced features. Kartra is expected to have a higher pricing point than other businesses.
Kartra offers 4 pricing options. The majority of them are in the 3 digits except for the starter plan which is valued at $99. That said, it does offer a 14-day trial for $1.
Below are the pricing plans for Kartra and what they offer.
|$99 per Month (Annual billing saves $240||$199 per Month (Annual billing saves $600||$299 per month (annual billing saves $840)||$499 per month
(annual billing saves $499)
Kartra offers promos from now until the end. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Cons
- Easy to use with intuitive user interface and very easy to pick up even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Provides native video hosting that is headache-free
- Some areas do not offer customization options
- High price and no trial.
- The loading times at the backend may be quite slow.
So Why Get Karta? Overall, Verdict
Karta has been a pleasure to use. It features features that are both user- and creator-friendly.
It makes managing a business easy and fun. And I can’t imagine running my future eCommerce sites without it. It is just very convenient. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
The platform will be missed by me, especially as I have to close my business. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions Kartra And Wishlist
Who Should Use Kartra?
Kartra is a tool that anyone can use to start an online business.
From course creators, coaches, consultants, small online services and businesses, and even marketing agencies will find Kartra very useful.
Is Kartra Reliable?
Kartra is pretty reliable.
Service uptime has been 99.9%. Kartra uses 10 of the most prestigious data centers in the world to host user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
When creating a sales funnel, or using Kartra’s many features, users don’t necessarily have to use their domain name.
That said, having your domain makes running your business a bit better. Kartra is more focused on selling your products. It is not a full website builder. Except, of course, if you need a website with Kartra’s URL.
Do I need beefy hardware to run Kartra?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software that is hosted in the cloud. The company hosts the whole software, and users do not need to download anything.