Branding and marketing are two concepts one must master to grow their business. How you market your product in today’s fast-paced world is just as important as how it delivers quality content. Sometimes, it is even more important.
Since marketers discovered the extensive reach of internet advertising, things have always been different. From just a niche hobby that “geeks,” “nerds,” and “techies” dabble in, it has become something that the current generation cannot live without.
This is why any business owner looking to sell their products would be wise to put their names out there. It is such a no-brainer decision that it’s like one of the first things people do when just starting out.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. This video is from the channel Business Growth, and should provide you with a thorough coverage of Kartra. For more information, please refer to the article below.
What’s Kartra? Does Kartra Work With WordPress And Optimize Press
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Several companies also use the service to deliver online training courses.
Kartra, a marketing automation tool created by Genesis digital, is designed to help your business succeed.
The best thing about Kartra is that it is an all-in-one platform. You have all the tools you need. You can find everything from emails to calendars to help desks and lead generation on the platform. This eliminates the need for unnecessary integrations when you run an online course or a business online.
Kartra is also cloud-based. This helps businesses create, launch, and manage their platforms wherever and whenever they are. They don’t need to upload any additional elements to Kartra.
The platform is a well-known name in DIY online marketing.
Kartra has many benefits
- Kartra is an all in one marketing platform. That means you can use Kartra to sell your physical and digital products. You can also sell memberships or services through the platform.
- Kartra’s drag-and-drop page creator is powerful and has many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- For those not used to designing pages, Kartra provides a huge selection of professional-looking templates. This reduces time spent designing pages and allows you to focus on your business side, if desired.
- Kartra supports interactive elements to make your presentation engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. For added accessibility, you can add closed captions to them.
- Kartra comes with built-in quizzes and surveys. This feature can be a fun way to gather data and get feedback from the audience.
- Split testing is a feature of Kartra. You can split test pages, emails, and other elements with up to 4 variations.
- Kartra’s strongest point is its Behavioral Adaptive Marketing (BAM) which helps you show the right pages depending on your target audience. You can hide or show content with this flexible tool.
Users can expect Kartra to have plenty of features, especially since they tout themselves as an all-in-one. These features should provide users with the tools and ability to manage an online or eCommerce business.
Some of Kartras features are essential for online management, such as lead generation, email marketing, creating a call to action, and even making a lead-generating checkout page.
Kartra’s Checkouts feature is essential if you want to sell your products online.
This feature provides important services for online business. It allows users to sell unlimited quantities of digital and physical products. Kartra will allow you to sell them at multiple price points.
This feature allows users to build eye-popping checkout pages with their drag-and-drop builder. It can even add to your customer’s shopping experience.
Kartra Pages and Page Builder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
First of all, it has hundreds of wonderful designs available for use. This allows users to design their websites in any way they want. The user can create designs that tell potential customers about their company.
You don’t have to be a professional in page design if you’re not familiar. The platform provides some eye-popping templates that are professionally made. You only have to choose one of these templates, tweak the settings, and you are done.
As for the domain, Kartra allows you to use your own. You can connect this to your website for one-click publishing.
Leads are essential in this industry. People should generate leads, not just sell. In fact, one could argue that lead generation is far more important than making sales. After all, the business is marketing. You can have more customers if you generate more leads.
As such, it is important to track your leads. Luckily, Kartra just has the tool to do that. Does Kartra Work With WordPress And Optimize Press
The platform helps users view their leads and categorizes a store’s customers as tagged, paid customers, repeated, and more. Kartra users will have a lot of information and a better understanding of how their campaigns are performing.
If you want to know how customers are doing and how they are interacting with the website, you only need to look at these features.
Kartra Funnels and Campaigns
Sales funnels and campaigns are some of the more helpful tools to generate more leads. Kartra campaigns and funnels make it easier for users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. In fact, this is one of the most important features of Kartra. For some, this is why they avail of the service in the first place.
Kartra mail is pretty advanced. It uses a behavior-based system to study customer behavior. Does Kartra Work With WordPress And Optimize Press
The platform then sends follow-up emails to customers. It checks on customers and bases their replies on how they are, making them feel valued. It helps to build a strong business-to-customer partnership.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Worried that these emails will look boring? No need, as users can spice them up themselves. Kartra offers a range of sections, content blocks, and countdown timers to make them more appealing, engaging, and human.
You can also include video thumbnails and testimonials by simply dragging them into an email.
Kartra offers a video hosting service. After all, video marketing is one of the more effective strategies to entice your audience or deliver information in the shortest amount of time.
Kartra allows users to decide on preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. Does Kartra Work With WordPress And Optimize Press
A watermark feature can be used to protect your intellectual property from being stolen or pirated.
As for sharing and posting these videos, users can embed them straight on webpages or plug them in through a pop-up window that appears after a few seconds.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This is a sign that your business isn’t just about making money. This shows you care about your customers and the overall business.
In fact, one of the main driving forces of customer retention is customer service.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra has just what everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes customer queries easier to track and manage. This allows you to provide prompt and helpful customer service.
You can even add agents to your chat to help you solve problems that only one representative cannot.
You can even create a FAQ section or save repeated replies to common issues. Customers who prefer to solve the problem themselves can access a guide right from your business.
Forms are another tool that helps in lead generation. In the case of Kartra, you can design eye-catching designed templates for forms. Although it may seem silly, this helps customers fill out forms.
Kartra offers tools to generate all opt-in forms.
Kartra also offers the option to autofill forms for people who find filling them out tedious (which many people agree with). This is especially useful for those who have filled out forms before.
The form builder can be used in many ways. It gives designers the ability to add additional fields to the form in a hassle-free way. Does Kartra Work With WordPress And Optimize Press
The system will classify forms based on the information that they have provided. These forms are legally protected and GDPR compliant.
Affiliates help a lot in marketing. However, managing them could be a chore. Kartra’s management system is the solution to this problem.
It works by keeping all the affiliates selling products through their website in one place. With it, there is no need to look at different pages and links just to see how your affiliates are doing.
The tool allows users to see what products they sell, how much they have earned through affiliates, as well as how many people are finding or reserving your products through your associates.
You can even check the payment status of your affiliates through this management system. This helps you track which one has already been paid and how much you should pay certain affiliates.
The tool also helps you create commissions and milestones for affiliate payments.
Users can manage their clients and accounts using the Kartra Agency feature. You can even see all of the client information in your billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its own marketplace.
However, it is not a marketplace that sells products. It’s more like a job board where people can search for experts in their fields and hire them to manage their websites. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
This is the section for experts to hire. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
They are not approved randomly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Meanwhile, the Kartra campaign marketplace is the place where users go if they want to market and sell campaigns that they have made. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. Checking this marketplace might help users find something they don’t know they need.
Integrations and API
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
However, this does not mean Kartra’s tools lack quality. Rather, there will be times when users prefer how they did things before. Users sometimes find it difficult to move their entire business to another platform.
Kartra offers integrations and API to cater for these users. Different services and custom businesses are available in this industry. This increases the network of users and allows Kartra to give its customers a more seamless run of their businesses. Does Kartra Work With WordPress And Optimize Press
It boasts many advanced features. Kartra is expected to have a higher pricing point than other businesses.
Kartra offers 4 pricing options. Most of them are in the 3 digits, except for the starter plan, valued at $99. That said, it does offer a 14-day trial for $1.
Here are the Kartra pricing plans and what they offer.
|$99 per Month (Annual billing saves $240||$199 per Month (Annual billing saves $600||$299 per month (annual billing saves $840)||$499 per month
(annual billing saves $499)
That said, Kartra does offer promos from time to time. Watch out for these promos and sales if you want to get Kartra at a lower price.
Kartra Pros and Cons
- It is easy to use, intuitive interface, and simple to learn even for beginners
- These powerful features allow users to grow their business and page.
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Provides native video hosting that is headache-free
- Some areas do not offer customization options
- High price and no trial.
- Loading times at the backend can be relatively slow.
So why not get Karta? Overall, Verdict
Karta has been a pleasure to use. It features features that are both user- and creator-friendly.
The platform makes running a business very fun and relaxed. It’s the best platform for managing my future eCommerce websites. It’s very easy to use. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
I will miss using the platform, especially since I need to close my business a bit. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions Does Kartra Work With WordPress And Optimize Press
Kartra: Who should use it?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is pretty reliable.
Service uptime has been 99.9%. Kartra uses 10 of the most prestigious data centers in the world to host user accounts. Highly skilled sysadmins also maintain it to ensure the service does not suffer many problems.
Do I need my domain to Use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
That said, having your domain makes running your business a bit better. Remember that Kartra focuses more on marketing your products. It is not a full website builder. Except, of course, if you need a website with Kartra’s URL.
Do I need beefy hardware to run Kartra?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software that is hosted in the cloud. The entire software is hosted by the company, so users don’t need to download it.