Branding and marketing are two concepts one must master to grow their business. How you market your product in today’s fast-paced world is just as important as how it delivers quality content. Sometimes it’s even more important.
Things have changed since internet advertising was discovered by marketers. It is no longer a niche interest that “geeks”, “nerds” and “techies,” but something the entire current generation can’t live without.
This is why any business owner looking to sell their products would be wise to put their names out there. This is a simple decision that everyone makes when they start a business.
That said, DIY marketing can be pretty difficult, especially if the person doing the marketing does not have the right tools to do so.
Before you read on, just in case you prefer a more visual review, check this YouTube video out. It’s from the channel Business Growth and should give you a good coverage of Kartra. After, be sure to check out the article below for something more comprehensive.
What’s Kartra? David Key Kartra
Kartra is an all-in-one marketing and selling solution that can be used to market, sell, and deliver courses or products. Several companies also use the service to deliver online training courses.
Kartra, a marketing automation tool created by Genesis digital, is designed to help your business succeed.
The best thing about Kartra is that it is an all-in-one platform. You have all the tools you need. The platform has everything you need, including email templates, calendars, help desks, and lead generation. This removes all the unnecessary integrations needed when running an online course or an online business
Kartra can also be used as a cloud-based service. This allows businesses to launch and manage their platforms from anywhere and anytime. They don’t need to upload any additional elements to Kartra.
This is why the platform is among the biggest and most well-known names out there regarding DIY online business marketing
Benefits of Using Kartra
- Kartra is an all in one marketing platform. Kartra can be used to sell both physical and digital products. Besides that, you can use the platform to sell memberships and services.
- Kartra’s drag-and-drop page creator is powerful and has many features. This is perfect for building your landing pages, checkout pages, and other marketing pages you will need to sell your product.
- Kartra offers a wide range of templates that look professional for those who aren’t familiar with designing pages. This reduces time spent designing pages and allows you to focus on your business side, if desired.
- Kartra supports interactive elements to make your presentation engaging. You can include a call to action, show social shares, and even add a logo watermark to your videos. Closed captions can be added to your videos for greater accessibility.
- Kartra comes with built-in quizzes and surveys. This can be an engaging way of gathering data and collecting audience feedback.
- Split testing is a feature of Kartra. Split testing pages, emails and other elements can be done with up to four variations.
- Kartra’s strength is its Behavioral Adaptive marketing (BAM), which allows you to show the right pages according to your target audience. This is a pretty flexible tool that allows you to hide or show content.
Kartra is touted as an all-in one platform and users can expect a lot of features. These features should provide users with the tools and ability to manage an online or eCommerce business.
Kartras features include email marketing, lead generation, call to actions, making a call for action and even creating a lead-generating checkout webpage.
Kartra’s Checkouts function is vital if you wish to sell products online.
This feature provides important services for online business. It allows users to sell unlimited quantities of digital and physical products. You can sell them at different price points with Kartra.
This feature allows users to build eye-popping checkout pages with their drag-and-drop builder. It can even add to your customer’s shopping experience.
Kartra Pages and Page Builder
While it seems like drag-and-drop builders are a requirement for page builders these days, Kartra still finds a way to impress.
First of all, it has hundreds of wonderful designs available for use. This allows users to design their websites in any way they want. Users can compose their designs that can tell would-be customers what their company is all about.
If you are someone who is not familiar with page design, there will be no need to fret. The platform provides some eye-popping templates that are professionally made. All you have to do is choose from one of the templates and adjust the settings.
As for the domain, Kartra allows you to use your own. This can be hooked up with your online website, making one-click publishing super easy.
In this business, leads are of the utmost importance. People should generate leads, not just sell. In fact, one could argue that lead generation is far more important than making sales. After all, the business is marketing. You can have more customers if you generate more leads.
It is therefore important to keep track of your leads. Luckily, Kartra just has the tool to do that. David Key Kartra
It allows users to view their leads and categorize customers in a store as repeated, tagged, paid customers and repeated. This will give Kartra users a wealth of knowledge and a good overall outlook on how their campaigns are working.
If you want to know how customers are doing and how they are interacting with the website, you only need to look at these features.
Kartra Funnels & Campaigns
To generate more leads, sales funnels and campaigns can be very helpful. Kartra funnels and campaigns make the process easier for its users.
Kartra has built an ecosystem that connects all the elements to create an excellent and effective campaign. In fact, this is one of the most important features of Kartra. This is the reason why some people use the service.
Kartra mail is quite advanced. It offers a behavior-based system that studies customer behavior. David Key Kartra
The platform then sends follow-up emails to customers. It monitors customers and bases customer replies on their individual characteristics, making them feel valued. It helps to build a strong business-to-customer partnership.
This automated email system uses a split test intelligence which aids in generating subject lines and tracking conversions.
Are you worried that boring emails might appear? No need, as users can spice them up themselves. Kartra offers a range of sections, content blocks, and countdown timers to make them more appealing, engaging, and human.
They can even include testimonials and video thumbnails simply by dragging and dropping them into the email.
Kartra offers a video hosting service. Video marketing is one of most effective ways to attract your audience and deliver information in a short time.
Kartra allows users to decide on preferences for these videos. Whether they should remain on autoplay, adjust the sound volume, or change how it looks. David Key Kartra
A watermark feature can be used to protect your intellectual property from being stolen or pirated.
These videos can be shared and posted via two options: embed them directly on websites or use a popup window to insert them.
Kartra Help Desks
Great customer service is a hallmark of a successful business. This shows that your business is not all about money. This shows you care about your customers and the overall business.
In fact, one of the main driving forces of customer retention is customer service.
You can chat with your customer via email or phone, but nothing beats a tool that addresses customer problems.
Kartra offers everything that everyone needs. It has a robust ticketing system that manages and organizes tickets according to which department is concerned. This makes customer queries easier to track and manage. This allows you to provide prompt and helpful customer service.
This helpdesk feature even allows you to add agents to your chat which can help you attend to problems that single representatives cannot resolve.
You can even create a FAQ section or save repeated replies to common issues. Customers who prefer to solve the problem themselves can access a guide right from your business.
Forms are another tool that helps in lead generation. In the case of Kartra, you can design eye-catching designed templates for forms. This might be a silly thing to do, but in the end, it helps fill up forms, a little enjoyable or interesting in the customer’s shoes.
All opt-in forms can be generated using the tools that Kartra provides.
Also, for those who find filling up forms pretty mind-numbing (which many people agree to), Kartra gives the option to auto-fill, especially to those who have already filled out a form before.
The form builder can be used in many ways. Designers can add fields to their forms in an easy way. David Key Kartra
A system will classify the forms depending on the information they submitted forms give. These forms are legally protected and GDPR compliant.
Affiliates help a lot in marketing. But managing them can be difficult. Kartra’s management system is the solution to this problem.
It allows all affiliates to sell products through one website. It eliminates the need to visit different pages or link to check how your affiliates are doing.
The tool allows users to see what products they sell, how much they have earned through affiliates, as well as how many people are finding or reserving your products through your associates.
You can even check the payment status of your affiliates through this management system. This allows you to track which affiliates have been paid, and what amount you should pay them.
The tool also helps you create commissions and milestones for affiliate payments.
The Kartra Agency feature helps users manage clients and their accounts through the system itself. It even shows all the important information about clients in their billing profiles.
Of course, this page is secured by a master login to keep all this data safe from malicious eyes.
Kartra also has its own marketplace.
However, it is not a marketplace that sells products. It’s more like a job board where people can search for experts in their fields and hire them to manage their websites. You can also “sell yourself” on the same platform by offering your services.
This marketplace is divided into the “Experts for Hire” section and the “Campaign Marketplace section”
The experts for hire section is where the marketplace mentioned above operates. Users will have access to other Kartra-approved users that other business people can hire to help run their pages or website.
These people are not just approved willy-nilly. They are rather approved by Kartra Admin to prove their expertise and trustworthiness.
Users can also sell their campaigns on the Kartra marketplace. You can sell thousands of products from advertising and marketing campaigns to customer service campaigns and sales. Checking this marketplace might help users find something they don’t know they need.
API and Integration
While Kartra is famous for its features (as listed above) and the fact that it is a one-stop shop, it does not mean that customers would want to use all of the tools that Kartra needs.
This does not mean that Kartra’s tools are inadequate. There will be times when users would rather do things the way they used to. Sometimes, users find it a pain to migrate the entirety of their business from one platform to another.
To cater to these users, Kartra allows integrations and API. for different services and customized businesses in the industry. This enhances the user’s network and helps Kartra give its customers a run of their business more smoothly. David Key Kartra
With its multitudes of advanced features. It is expected that Kartra can have a higher price point than the usual businesses.
Kartra has 4 pricing plans. Most of them are in the 3 digits, except for the starter plan, valued at $99. It does however offer a free 14-day trial worth $1.
Here are the Kartra pricing plans and what they offer.
|$99 per month (annual billing saves $240)||$199 per month (annual billing saves $600)||$299 per month (annual billing saves $840)||$499 per month
(annual billing saves $499)
That said, Kartra does offer promos from time to time. If you are looking for Kartra at a cheaper price, be sure to check out these sales and promos.
Kartra Pros and Cons
- It is easy to use, intuitive interface, and simple to learn even for beginners
- Powerful features that help users develop their page and business to the best that they can be
- Premade resources available to speed up processes
- All-in-one software that eliminates the need to use other programs and softwares
- Native video hosting that is hassle-free
- Some areas do not offer customization options
- High price and no trial.
- Loading times at the backend can be relatively slow.
So Why Get Karta? Overall, Verdict
Karta is a joy to use. It features features that are both user- and creator-friendly.
It makes managing a business easy and fun. It’s the best platform for managing my future eCommerce websites. It is just very convenient. Their Helpdesk features make it less stressful and more hassle-free to answer customer questions and solve problems (except for some major issues).
I will miss using the platform, especially since I need to close my business a bit. Rest assured, once my new account is set up, I will be back using the platform. It is so much easier than before.
Kartra’s Frequently Asked Questions David Key Kartra
Who Should Use Kartra?
Anyone trying their hand at an online business can use Kartra.
Kartra is a great tool for course creators, coaches and consultants, as well as small online businesses and services.
Is Kartra Reliable?
Kartra is quite reliable.
Service uptime has been 99.9%. This was done because Kartra uses one of the world’s top 10 data centers to host their user accounts. It is also maintained by highly skilled sysadmins to make sure that the service doesn’t suffer from many problems.
Do I need my domain to Use Kartra?
Users don’t necessarily need their domain name when creating a sales funnel or using Kartra’s many features.
That said, having your domain makes running your business a bit better. Kartra is more focused on selling your products. It is not a full website builder. Except, of course, if you need a website with Kartra’s URL.
Are there any requirements for Kartra to be run on heavy hardware?
You can use Kartra with whatever device you want, provided it is connected to the internet and has the latest version of any major browser available (i.e., Chrome, Firefox, Opera, and Safari).
Kartra is software that is hosted in the cloud. The company hosts the whole software, and users do not need to download anything.